Buying signals Articles

• Why-now field in your CRM: trigger context that converts

  The why-now field captures the exact reason a lead is worth emailing today. What it is, how to build it, and its effect on reply rates.

• Job posts vs hiring signals: what to send on, and when

  Job posts and hiring signals are different inputs. Here is how to use each without wasting sends on the wrong trigger.

• Buying signals before the funding round hits TechCrunch

  Funding announcements are old news by the time you email. The signals that fire weeks earlier, and how to build outbound around them.

• Fiscal year timing as a buying signal in B2B outbound

  Fiscal year timing buying signal: how to time cold email to a prospect's real budget cycle, not just Q4, and book more meetings.