Related Terms
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A/B Testing
Testing two versions of an email, subject line, or landing page to see which performs better.
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ABC (Always Be Closing)
Traditional sales mindset focused solely on closing deals. Modern approach: Always Be Connecting.
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ABM (Account-Based Marketing)
Marketing strategy treating individual accounts as markets. Highly personalized campaigns for high-value targets.
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ABS (Account-Based Selling)
Sales approach targeting specific high-value accounts with personalized outreach. Inverts traditional funnel.
