P, Sales Glossary
Personalization
Customizing message based on recipient data. Critical for cold email.
Related Terms
PPain PointSpecific problem prospect is experiencing. Solution addresses this.View term
PPaid LinkBacklink purchased for SEO. Against Google guidelines.View term
PPenetration RatePercentage of target market using your product.View term
PPerformance Improvement Plan (PIP)Formal plan to help underperforming rep meet quota. Often precedes termination.View term
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