Accurate Delivered numbers in campaign analytics
A campaign's Delivered figure and its “Contacts who delivered” list now always agree. The count you see on the card is exactly the set of contacts you get when you click into it.
Your campaign analytics should tell one consistent story — the number shown on a summary card and the list of contacts behind it have to match. We found and fixed a case where the Delivered figure and its drill-down disagreed, so you can trust both again.
What happened
On a campaign's analytics page, the Delivered card and the Contacts who delivered panel could show different totals. The discrepancy had two causes working independently.
First, the card and the drill-down were using different definitions of "delivered." The card counted every contact who received at least one non-bounced email using a broader signal, while the drill-down applied a stricter criteria — so clicking into the number produced a shorter list than the headline suggested. This was confusing in the best case and actively misleading in the worst: you might act on a delivered figure that the underlying contact list didn't support.
Second, a failed send attempt on a later step in a multi-step sequence could wrongly drop a contact from the delivered count, even if an earlier step had already been delivered successfully. A contact who received your first email cleanly could disappear from the delivered count if their third follow-up hit a transient error — making the count shrink as a campaign progressed rather than holding steady or growing.
What's fixed
Both views now use the same correct definition: a contact is counted as delivered when they have at least one sent email on record and no hard or soft bounce against them. A failed send attempt on a later step no longer erases an earlier successful delivery from the count. The card and the drill-down are reconciled at the contact level — the total on the card equals the exact number of contacts in the list, every time. The same reconciliation logic applies to the Bounced count for consistency.
Why accurate delivered numbers matter
Delivered count is the denominator for every downstream metric in campaign analytics. Open rate is opens divided by delivered. Reply rate is replies divided by delivered. Cost-per-meeting traces back to how many contacts were actually reached. When the delivered count is inflated, understated, or inconsistent between views, every ratio built on top of it is distorted — and decisions made from those ratios are built on shaky ground.
A campaign that looks like it has a 20% open rate might actually have a 28% open rate once the delivered count is corrected downward. The difference between those two numbers can change how you evaluate a subject line, how you allocate budget across campaigns, and whether you decide to scale a sequence or retire it.
With the reconciliation in place, the analytics you use to judge a campaign's health are grounded in the same consistent data across every view. The number on the card is the count of contacts in the list — no arithmetic required, no discrepancy to explain.
What you should do
Nothing. Your Delivered and Bounced counts are accurate going forward, and clicking any analytics card shows the exact set of contacts behind it. If you have been manually reconciling these numbers as a workaround, you can stop — the source of truth is now the same in both places.