AI Instructions: tell your AI exactly how to write
Write plain-language rules, tone, dos and don'ts, words to avoid, and your AI follows them in every draft across the campaign. Pair it with Self Learning and the AI keeps tightening toward what converts.
You know your market better than any AI does. AI Instructions is where you hand that knowledge over — in plain English — and the AI carries it into every email it writes for the campaign. No prompt engineering, no templates to maintain. You write the rules; the AI follows them.
AI Instructions: tell your AI exactly how to write
What it is
AI Instructions is a simple text field with a big job: the standing brief your AI reads before drafting anything. Tone, positioning, words to avoid, proof points to lean on, the non-negotiables of your brand voice — write them once, and they apply to every draft and every follow-up in that campaign.
Think of it as onboarding a new SDR. You wouldn't let them send a single email without telling them how your company talks. AI Instructions is that conversation, written down.
How it shapes every email
- Set the tone. "Direct and warm, never salesy." "Sound like a founder, not a marketer." The AI matches it.
- Draw the lines. "Never promise specific revenue numbers." "No exclamation marks." "Don't mention competitors by name." The AI respects them.
- Supply the substance. Drop in your strongest proof point or sharpest angle, and the AI weaves it in naturally instead of inventing filler.
- Keep it consistent. Because instructions apply campaign-wide, email three sounds like email one. Your voice doesn't drift halfway through a sequence.
What to write
The best instructions are specific. A few examples:
- "Write for technical founders at seed-stage startups. Lead with a concrete observation, not a pitch."
- "Keep emails under 75 words. One idea per email. End with a low-pressure question, never a calendar link in the first message."
- "Our edge is speed of setup — live in a day. Avoid the words 'revolutionary', 'cutting-edge', and 'synergy'."
Even a few sentences meaningfully changes how the AI writes.
Working with Self Learning
AI Instructions and Self Learning AI are two halves of the same idea: instructions are what you tell the AI; learning is what the results tell it. Your instructions set the guardrails and the voice. Self Learning then optimizes within those guardrails — discovering which angles earn replies, which subject styles get opened, and doubling down on winners. You define the lane; the AI finds the fastest line through it.
What you can expect
- Immediate impact. The next draft after you save reflects your instructions.
- Consistency across the sequence. Every email and follow-up speaks with the voice you defined.
- Fewer rewrites. When the AI starts from your rules, you spend less time fixing tone and more time approving sends.
What's next
AI Instructions is live in Beta on the Instructions tab of any campaign. Coming soon: reusable instruction sets you can apply across campaigns, and guided examples for common motions — founder-led, enterprise, product-led — so a strong starting brief is one click away.
Open a campaign, find the Instructions tab, and tell your AI how you want it to sound.