What does each plan actually do for the money?

Every plan is an AI SDR running the full cold email loop on autopilot: it scrapes the web to find your leads, writes and personalizes every email, sends it, follows up automatically, and books the meeting to your calendar. The difference between plans is volume. Starter gives you 4,000 credits per month for $29. Growth gives you 12,000 for $79. Pro gives you 30,000 for $149. Business gives you 175,000 for $499. All plans include unlimited mailboxes, unlimited team members, unlimited warm-up, and free list cleaning.

Why is $29/mo better than a $97/mo tool plus manual prospecting?

A $97/mo tool only sends. You still need to buy a lead list, clean it, warm up your domain separately, and follow up manually. FirstSales at $29/mo scrapes the web for leads automatically, cleans the list before every send (free, no add-on), runs the 21-day warm-up in the background, fires the follow-up sequence until the prospect replies, and books the meeting to your calendar. One tool. One price. No hidden add-ons.

How is FirstSales different from Instantly, Lemlist, or Smartlead?

Three differences that matter: (1) Results: 87% inbox placement vs. their 60-70%. (2) Price: $29/mo vs. $94-358/mo. (3) Free list cleaning: they charge $47/mo extra, we include it on every plan. The bigger gap is the loop. They send emails. FirstSales finds the leads, writes the emails, sends them, follows up, and books the meeting. That is the whole SDR job done on autopilot.

What is included in the free list cleaning?

Before every campaign fires, FirstSales strips invalid addresses, spam traps, and inactive accounts from your list automatically. This keeps bounce rates under 2% and protects your domain reputation. Competitors charge +$47/mo for this as a premium add-on. We include it on every plan because a domain reputation is too expensive to lose.

Can I switch plans or cancel anytime?

Yes. No contracts, no lock-ins. Upgrade or downgrade from your dashboard at any time. Changes take effect immediately. If you cancel, you keep access until the end of your billing period. We also offer a 3-day trial for $1 so you can test everything before committing.

How quickly can I go from signup to booked meetings?

Setup takes 8 minutes: connect your email, let us configure SPF, DKIM, and DMARC, and your first campaign can be live the same day. For new domains, the 21-day warm-up runs in the background while you build your sequences. Typical 30-day results: inbox placement above 85%, reply rates from 3% to 7%, bounce rates under 2%.

Pricing

One AI SDR. Runs 24/7. From $29/mo.

Every plan includes the full loop: finds your leads by scraping the web, writes and personalizes every email, sends, follows up automatically, and books the meeting to your calendar. Plus the deliverability engine (21-day warm-up, free list cleaning, live monitoring) that gets 87% into the primary inbox.

Starter at $29/mo replaces a $97 tool plus manual prospecting
Free list cleaning on every plan. Competitors charge +$47/mo extra
87% inbox placement vs. 60-70% industry average
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Trusted by founders & SDRs

Starts at

$29/mo

Inbox Rate

87%

Setup

8 min

Competitors

$97+/month

FirstSales

$29/month

Lower monthly cost

A human SDR costs a fortune. Your AI SDR costs less than lunch.

Pick where you'd hire a sales rep and see what one costs per year — then compare it to a FirstSales AI SDR that never sleeps, never ramps, and never quits.

Where would you hire?

🇺🇸Human SDR$78,000

salary + commission, per year

AIFirstSales AI SDR$348

all-in, per year · from $29/mo

You save99% less224× cheaper≈ $77,652 every year

Working hours

8 hrs / day24 / 7 / 365

Time to first email

~3 monthsMinutes

Retention

~14 mo, then quitsNever churns

Salary figures are market averages for total annual compensation (base + commission), sourced from RepVue, Glassdoor and Payscale (2025–26). AI SDR cost shown is the Starter plan billed monthly.

Why FirstSales

Better results for less than competitors charge

Instantly, Lemlist, Smartlead, and Woodpecker charge $94-358/mo and skip the deliverability engine. FirstSales starts at $29/mo and includes warm-up, list cleaning, and monitoring on every plan.

87%

Inbox placement

Smart 21-day warm-up delivers 87% inbox placement vs. 60-70% typical for every competitor listed here.

$816

Saved per year on Starter

$29/mo vs. $97/mo competitor average. That is $816 back in your pocket every year, minimum.

Free

List cleaning, every plan

Competitors charge +$47/mo as an add-on. We include list cleaning on every plan because a bounced email costs you a domain.

8 min

Live setup

Connect your email, we handle SPF, DKIM, DMARC, warm-up starts automatically. First campaign live the same day.

Compare plans

Everything included on every plan

Unlimited mailboxes. Unlimited team members. Warm-up, list cleaning, monitoring, and campaign sequences on Starter through Business. Volume goes up, price stays fair.

Feature	STARTER	GROWTH	PRO	BUSINESS
Credits per month	4,000	12,000	30,000	175,000
Mailboxes	Unlimited	Unlimited	Unlimited	Unlimited
Team members	Unlimited	Unlimited	Unlimited	Unlimited
Email warmup	Yes	Yes	Yes	Yes
Campaign sequences	Yes	Yes	Yes	Yes
Real-time monitoring	Yes	Yes	Yes	Yes
Deliverability analytics	Yes	Yes	Yes	Yes
A/B testing	No	Yes	Yes	Yes
Webhooks	No	No	Yes	Yes
Dedicated account manager	No	No	No	Yes
Support	Email (48h)	Priority (24h)	Chat + email (12h)	Phone (4h)
Credit top-ups ($1 = 100 credits)	Yes	Yes	Yes	Yes

Credit costs

What each action costs

Credits are the fuel for every action your AI SDR takes. Here is exactly what each one costs — the same rates you see inside the app.

EmailCost

Manual email1 credit

AI email (standard)2 credits

AI email (premium)8 credits

AI signature polish1 credit

LeadsCost

Lead find15 credits

Lead deep enrich35 credits

ResearchCost

AI research (standard)30 credits

AI research (premium)60 credits

LearningCost

Sample generation~6–38 credits / batch

OtherCost

Contact cleaning0.2 credits / contact

1 credit = $0.01. Learning runs are metered — billed on the actual AI provider cost at a 10× margin, so you only pay for what the engine generates.

Your AI SDR is ready. Start the loop today.

Join founders and SDRs hitting 87% inbox placement. Plans from $29/mo. Competitors charge $94-358/mo, plus another $47/mo for the list cleaning we include for free.

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