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Ramp Time

Time required for new rep to reach full productivity. Usually 3-6 months.

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Ramp Time

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Reciprocal Link

Two websites linking to each other. Low SEO value.

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Referral

Prospect introduced by existing customer or connection.

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Reply Rate

Percentage of emails receiving any response. 3.43% average, 8-10% excellent.

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Reputation Score

Numerical rating of sender reputation. Higher = better deliverability.

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