Our Story
From frustration to 40,000 users.
In 2023, after spending $12,000+ testing every cold email platform on the market, we realized something: They all overpromise and underdeliver.
The Frustration
Sending thousands of emails that never reached inboxes. Paying $97/mo for 60% placement. Watching domains get blacklisted overnight. We knew there had to be a better way.
The Experiment
We tested everything: Instantly, Lemlist, Smartlead, Mailshake, Yesware. We spent $12,000 and 6 months learning what works, what doesn't, and what's pure marketing hype.
The Build
Assembled a team of engineers who understood deliverability. Built FirstSales from scratch in 3 months with one goal: 87% inbox placement.
The Launch
Launched with 87% inbox placement guarantee. First 100 users joined within 2 weeks. Word started spreading through the sales community.
The Growth
Reached 10,000 users. Became profitable in month 3—without a dollar of VC funding. Our customers fund our growth.
The Scale
Hit 40,000 users. 2,000+ teams switched from competitors. Launched AI personalization and advanced analytics.
The Future
We're just getting started. More features, more integrations, more success for our customers. One thing will never change: 87% inbox placement.
Our Mission
Make cold email work for everyone.
Enterprise Results
87% inbox placement at startup prices. What used to cost $97/mo now costs $28/mo—with better results.
Accessibility First
No technical skills required. 8-minute setup. Automatic SPF, DKIM, DMARC configuration. We handle the complex stuff.
Customer Success
Your success is our success. We win when you close more deals. That's why we provide 24/7 support and ongoing education.
Our Values
The principles that guide us.
These aren't just words on a wall. They're the decisions we make every single day.
Results Over Revenue
We build features that help you close more deals, not features that look good in marketing. Every decision starts with: Does this help our customers?
Transparency Always
No hidden fees. No bait-and-switch pricing. No confusing contracts. What you see is what you get. We believe in radical honesty.
Move Insanely Fast
We ship daily. We fix bugs within hours. We respond to support in under 4 hours. In sales, speed matters. We live by that.
Customers First
Without you, we don't exist. That's why every support ticket gets a human response. Every feature request gets consideration. Every customer matters.
Deliverability Obsessed
We don't just care about email sending. We care about email landing. That's why we invest heavily in warm-up, list cleaning, and monitoring.
Quality Over Quantity
We'd rather have 10 features that work perfectly than 100 features that kind of work. Focus is our superpower.
Leadership
Built by people who actually do cold email.
No corporate suits. No MBAs from consulting firms. Just sales professionals who lived through the pain and decided to fix it.
UG
Udit Goenka
Founder & CEO
12+ years in sales and marketing. Built 3 companies from $0 to $1M+ ARR. Cold email obsessed.
By The Numbers
Impact that matters.
40,000+
Active Users
Trust FirstSales daily
87%
Inbox Placement
Industry average: 60-70%
$828
Saved Per Year
Vs. Instantly pricing
21 Days
To Full Warm-Up
Automated & smart
<2%
Bounce Rate
With list cleaning
120+
Countries
Global presence
Customer Stories
Don't take our word for it.
Hear from the sales teams who've switched to FirstSales and never looked back.
⭐ Trustpilot
"As a small business owner, I've been using FirstSales.io for several months now, and I can confidently say it has revolutionized how I approach lead generation and customer acquisition."
P
Paweł Stelmach
Business Owner, Small Business
⭐ Trustpilot
"It can automate email follow-ups for warm leads. The AB testing feature is pretty amazing, better than lots of other tools. I look forward to more tutorials & community events to teach up the cold email tips."
A
Alice
Customer, Marketing
⭐ Trustpilot
"The FirstSales support is top notch. They answered my questions and got me set up in no time. Very smooth process and I was blown away how fast the support responded and it is a Sunday here!!!"
M
Michael Lamothe
Customer, SaaS
Recognition
Industry validation.
Product Hunt
Product of the Day
#1 Product of the Day in Cold Email category
G2
High Performer 2024
Rated 4.8/5 with 2,000+ reviews
Capterra
Best Value Award
Recognized for exceptional value at $28/mo
Our Journey
From idea to 40,000 users.
Every milestone represents thousands of customers closing more deals. Here's how we got here.
The Problem
After 12 years in sales, our founders realized cold email tools were broken. Expensive, complicated, and ineffective.
Q2 2023The Research
Spent $12,000 testing every tool. Analyzed what worked, what didn't, and what was pure marketing hype.
Q3 2023The Build
Assembled a team of engineers who understood deliverability. Built FirstSales from scratch in 3 months.
Q4 2023The Launch
Launched with 87% inbox placement guarantee. First 100 users joined within 2 weeks. Word started spreading.
Q1 2024The Growth
Reached 10,000 users. Became profitable in month 3. Competitors started taking notice.
Q2 2024The Scale
Hit 40,000 users. 2,000+ teams. Launched major features including AI personalization and advanced analytics.
Q3 2024FAQ
Frequently Asked Questions
Learn how Firstsales protects your domain, lands emails in inboxes, and turns cold outreach into revenue—everything in one place.
FirstSales was founded in 2024 by sales professionals who lived through the pain of cold email deliverability problems. After 12+ years in sales, sending millions of cold emails, and testing every major tool on the market—we built the solution we wished existed.
FirstSales is headquartered in Gurugram, Haryana, India (Floor No.: 9, Tower-B3, Unit No-935, Spaze I Tech Park, Sohna Road). We also have a US presence in Delaware. We serve customers globally with 24/7 support.
Over 40,000+ sales professionals and 2,000+ teams trust FirstSales daily. From solo founders to enterprise sales teams, agencies to SaaS companies—our platform sends millions of emails every month with 87% average inbox placement.
Yes. We've been profitable since year one. We bootstrapped the company without external funding, which means we answer to our customers—not investors. Every feature we build is to help you close more deals, not to increase our valuation.
Our mission is simple: Make cold email work for everyone. We believe every sales team deserves access to enterprise-grade deliverability tools at fair prices. No more $97/mo for 60% inbox placement. No more worrying about domain blacklists. Just emails that land in inboxes and deals that close.
We're here to help! Email us at hello@tinycheque.com for sales questions, support@firstsales.io for technical support, or partnerships@firstsales.io for partnership inquiries. We typically respond within 2-4 hours during business days.
We're always looking for exceptional people who care about helping sales teams succeed. Check our careers page at firstsales.io/careers for open positions. We value passion, curiosity, and results over fancy degrees.
We're just getting started. Our roadmap includes AI-powered personalization, advanced analytics, CRM integrations, and much more. But we'll never lose focus on what matters most: helping your emails land in inboxes. That's our promise.
