Why FirstSales
You've seen the price.
Now understand the value.
This isn't just "cheaper cold email software." This is enterprise-grade deliverability infrastructure—at a fraction of the cost.
The truth about cold email pricing that nobody else wants to tell you.
No credit card required
14-day free trial
Cancel anytime
The Problem
Cold email is broken.
Here's the proof.
Sales teams are bleeding revenue every single day. Spam filters are smarter. Inbox providers are stricter. The old playbook doesn't work anymore.
83%
hit spam folders
83% of emails vanish into spam
You craft the perfect cold email. Hit send to 100 prospects. 15 open it. Maybe 2 reply. The other 83? Gone forever.
2-3%
industry avg reply rate
Reply rates stuck at 2-3%
Your competitors are booking 20 meetings weekly. You're stuck refreshing an empty inbox. The difference? Deliverability.
$97+
per month for less
Paying $97+/month for 60% delivery
Instantly, Lemlist, Smartlead—charging premium prices for mediocre inbox placement. That's not value. That's highway robbery.
62%
is where most tools land
Waking up at 2am worried
Domain reputation tanking. Inbox placement at 62%. No idea what's wrong or how to fix it. The anxiety is real.
Every day you wait costs $500-1,000 in lost pipeline.
The question isn't if you can afford FirstSales. It's if you can afford not to.
The Solution
What makes FirstSales
different
We don't compete on features. We compete on results. Here's what happens when you switch to FirstSales.
87%
87% Inbox Placement
Our smart warm-up, list cleaning, and monitoring deliver 87% average inbox placement—vs. 60-70% industry average.
$828
$828 Saved Per Year
Same features. Better results. $28/mo vs. $97/mo. That's $828 back in your pocket every single year.
FREE
Free List Cleaning
Competitors charge $47/mo extra. We include it free because protecting your domain shouldn't be a premium feature.
The $12,000 Experiment
What we learned testing every major tool.
Before launching FirstSales, we spent $12,000 testing every major cold email platform. Here's what the money taught us.
Instantly.ai
Cost
$97/mo
Inbox Rate
62%
Great UI. Premium price. Mediocre results.
Lemlist
Cost
$59/mo
Inbox Rate
65%
Good personalization. Expensive add-ons.
Smartlead
Cost
$39/mo
Inbox Rate
68%
Cheap base. Expensive everything else.
What We Learned:
All tools promise great deliverability. None deliver 87%.
List cleaning is always an upsell. It should be included.
Real-time monitoring is rare. Most update daily or weekly.
You pay for their marketing, not results. That's why we're different.
Why Competitors Fail
Five reasons most tools don't work.
01
Basic Warm-Up That Gets Detected
They send generic emails that spam filters easily identify as automated.
Our warm-up mimics human behavior—variable timing, realistic engagement, gradual increases.
02
List Cleaning Costs Extra
They charge $47-59/mo for something that should be included.
We clean every list before sending. Free. Always. No upsells.
03
Monitoring Once Per Day
By the time you catch a problem, your domain is already damaged.
We monitor hourly. Catch issues in 2 hours, not 2 weeks.
04
You Pay For Their Marketing
Premium prices to fund their ads, sales team, and office.
We invest in product, not hype. Lower prices. Better results.
05
Setup Takes Hours
SPF, DKIM, DMARC, DNS records—it's a nightmare.
We configure everything automatically in 8 minutes.
The FirstSales Difference
Three pillars. One result.
Everything we do is designed to maximize your inbox placement and protect your domain reputation.
21 days to trusted sender
Smart Warm-Up
Our proprietary warm-up mimics genuine human behavior across Gmail, Outlook, and every major provider. Turn cold domains into trusted senders automatically.
Days 1-7: Small volume, positive engagement
Days 8-14: Gradual increases, monitoring
Days 15-21: Full capacity, protected sending
Result: 87% inbox placement
Before every single send
Free List Cleaning
We scan every upload and remove threats before you click send. Invalid emails, spam traps, inactive accounts—all caught automatically.
Invalid syntax removed instantly
Spam traps caught (blacklist prevention)
Inactive accounts filtered
Result: Bounce rates under 2%
Live dashboard updated hourly
Real-Time Monitoring
See exactly where your emails land—updated hourly. Catch problems within 2 hours, not 2 weeks.
Inbox placement % tracking
Sender health score (0-100)
Bounce rate monitoring
Result: Issues caught in hours
Real Results
Numbers that matter.
87%
Average Inbox Placement
$828
Annual Savings vs Instantly
<2%
Bounce Rate
8 min
Setup Time
21 days
Warm-Up Period
24/7
Monitoring
⭐ Trustpilot
"So far an excellent onboarding experience and a powerful tool for sales. Personalization features with automation, easy to navigate and minimal UI/UX with the opportunity to expand as the team grows."
D
Dan Remon
Sales Professional
⭐ Trustpilot
"The FirstSales support is top notch. They answered my questions and got me set up in no time. Very smooth process and I was blown away how fast the support responded and it is a Sunday here!!!"
M
Michael Lamothe
Customer
Hidden Costs
The true cost of "cheap" tools.
It's not just about the subscription price. Here's what poor deliverability actually costs you.
Opportunity Cost
You spend 40+ hours/month on deliverability instead of selling
Annual Cost: $60,000+
Inconsistent Publishing
Missing send dates means prospects forget you exist
Annual Cost: Immeasurable
Damaged Brand Reputation
Generic AI-sounding emails hurt your credibility
Annual Cost: Lost revenue
Wasted Ad Spend
Paying for traffic that never sees your emails
Annual Cost: $12,000+
With FirstSales, You Eliminate All Four Hidden Costs
Zero time investment
Consistent sending
Protected brand reputation
Maximum ROI
Decision Time
Three paths forward.
Choose wisely.
You've read the facts. Now it's decision time. Here are your three options.
Keep Doing What You're Doing
Continue with 60-70% inbox placement. Pay $97+/mo. Watch emails vanish into spam. Hope it gets better.
The Outcome:
Burnout, lost deals, competitors winning
Try Generic AI Tools
Use ChatGPT or basic automation. Get generic content that sounds like everyone else. Spend hours fixing deliverability.
The Outcome:
Content that doesn't convert, domains at risk
Start With FirstSales
Smart warm-up, free list cleaning, real-time monitoring. 87% inbox placement. $28/mo. Zero risk.
The Outcome:
3x more replies, protected domain, predictable growth
Now you know why it costs $28.
Five specialized AI agents. Seven AI models. 12 years of cold email expertise. Enterprise infrastructure. Zero manual work. Proven results.
The question isn't "Why does it cost $28?" The question is "How is it only $28?"
No credit card required
14-day free trial
Cancel anytime
87% inbox placement
FAQ
Frequently Asked Questions
Learn how Firstsales protects your domain, lands emails in inboxes, and turns cold outreach into revenue—everything in one place.
We don't spend millions on ads or bloated features you'll never use. We focus on what actually matters: deliverability. Our smart warm-up, automatic list cleaning, and real-time monitoring cost less to operate—so we pass those savings to you. Same results. 70% lower price.
We can't guarantee 100% (no one can). But our 87% average inbox placement beats their 60-70%. Why? Three reasons: (1) Our 21-day smart warm-up mimics human behavior better, (2) We clean your list before EVERY send (they charge extra for this), (3) Real-time monitoring catches issues in hours, not weeks. Proof: 432 teams switched to us this month.
No catch. 14 days. Full access. No credit card required. We believe the product should sell itself. If you don't see better inbox placement and more replies within 14 days, don't pay. Simple as that.
21 days for new domains. No, you can't skip it—unless you want 90% of your emails to go to spam. Here's the truth: Cold domains = instant rejection. Our smart warm-up builds your sender reputation gradually by sending real emails that get positive engagement. It's automatic. Zero manual work. Without it, you're dead in the water.
With FirstSales, this is rare because we protect you proactively. But if it happens: (1) We detect it immediately via real-time monitoring, (2) We pause all sending automatically, (3) We provide specific steps to recover. Most competitors don't monitor this—they let you burn your domain for days before you notice.
Zero technical skills needed. Setup takes 8 minutes average. What you do: Connect your email, upload your list, launch your campaign. What we do automatically: Configure SPF, DKIM, DMARC, start warm-up, clean your list, monitor deliverability 24/7. No IT team. No DNS panic. No headaches.
Yes. Import from CSV, connect your existing email provider, or use our API. Most customers fully migrate in under 30 minutes. Your campaign data, lead lists, and settings all transfer seamlessly.
Cancel anytime. No penalties. No hidden fees. No long-term contracts. You pay month-to-month. If FirstSales isn't delivering results, you shouldn't pay—it's that simple.
