A, Sales Glossary
Account
Customer or prospect record containing purchase history, interactions, and contact information.
Related Terms
AA/B TestingTesting two versions of an email, subject line, or landing page to see which performs better.View term
AABC (Always Be Closing)Traditional sales mindset focused solely on closing deals. Modern approach: Always Be Connecting.View term
AABM (Account-Based Marketing)Marketing strategy treating individual accounts as markets. Highly personalized campaigns for high-value targets.View term
AABS (Account-Based Selling)Sales approach targeting specific high-value accounts with personalized outreach. Inverts traditional funnel.View term
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