Your AI instructions now prefill from your own writing style

Every campaign has an AI Instructions field where you tell the AI how to write for that specific campaign — your standing brief on tone, approach, and what good outreach looks like for this audience. Until now, that field started as a blank box, and blank boxes get skipped. Most people either left it empty or typed a couple of generic lines, so the AI fell back to generic phrasing instead of sounding like them.

We're rolling out a beta change to fix that: the field now prefills with instructions inferred from your own learned writing style, so you start from a draft instead of a blank page.

What changed

When you open the AI Instructions area in the campaign builder — the "Teach the AI" section — you'll now see an autoseed banner at the top. It tells you the instructions below were suggested based on your learned writing style, along with a short rationale for why this particular draft was suggested.

Instead of guessing what to write, you get a grounded starting point: instructions that reflect patterns from your own past writing, already sitting in the field, ready to review.

This is a beta feature, so you may notice it evolving as we tune the suggestions against more writing samples and more campaign types. The instructions are still yours to shape — the AI is proposing a draft, not locking in a decision.

How to use it

1. Open the campaign builder for a new or existing campaign.
2. Go to the AI Instructions section (labeled "Teach the AI").
3. Look for the autoseed banner — it flags that the draft below was suggested from your learned style and explains why.
4. Read through the pre-filled instructions. They're meant to reflect your real writing patterns, not a generic template.
5. Accept the draft as-is if it captures your approach, tweak specific lines to sharpen tone or add campaign-specific context, or replace it entirely if this campaign needs a different voice.
6. Save your campaign as usual — whatever you land on becomes the standing brief the AI follows for every email it drafts in this campaign.

You can revisit and edit these instructions at any point during the campaign's life, the same way you could with a manually written brief.

Why it matters

A blank instructions box is friction dressed up as flexibility. Faced with an empty field, most people skip it and move on, and the AI is left writing generically because it has nothing to go on. That gap shows up in the output: emails that are technically fine but don't sound like they came from your team.

Prefilling from your own writing style closes that gap before it opens. You get a good baseline in seconds instead of staring at a blank field wondering what to type, and because the draft is grounded in how you actually write — not a generic best-practice template — the emails your campaign sends are on-brand sooner, with less manual tuning. The rationale shown alongside the draft also means you're not just accepting a black-box suggestion; you can see the reasoning and decide whether to keep, adjust, or override it.

For teams running multiple campaigns, this also cuts the setup tax. Instead of rewriting your standing brief from scratch every time, you start from a draft that already sounds like you and adjust for what's different about this campaign — the audience, the offer, the angle — rather than reinventing the tone from zero.

We'll keep refining how these suggestions are generated based on what gets kept, tweaked, or thrown out. If the autoseed draft doesn't feel like you, editing or replacing it is expected — that feedback loop is part of what beta means here.