Email Marketing Agency in
Liupanshui

Choosing the right email marketing agency in Liupanshui is critical for your business growth. Here's what to evaluate: **Industry Experience**: Look for agencies with proven track record in your sector—especially Manufacturing, Technology, E-commerce. Liupanshui's competitive business landscape requires partners who understand local market dynamics, customer behavior, and industry-specific challenges. **Technical Capabilities**: Verify expertise in: email deliverability optimization (SPF, DKIM, DMARC setup), list hygiene and verification, automation platform proficiency, analytics and reporting tools, and CRM integrations your business uses. **Transparency in Pricing**: Liupanshui email marketing agencies typically charge $2,560/mo but costs vary widely. Request detailed breakdowns: setup fees, per-email costs, monthly minimums, list cleaning charges, and any add-on fees. Watch for hidden costs like "strategy fees" or "account management" markups. **Proven Results**: Demand case studies from Liupanshui businesses similar to yours. Ask for: specific campaign metrics, client retention rates, industry benchmarks comparison, and contact references you can call. Beware of agencies showing vanity metrics (open rates) without business outcomes (revenue, leads). **Local Market Knowledge**: While email is global, Liupanshui businesses benefit from agencies understanding: local buying seasons, regional communication preferences, area-specific compliance needs, and competitive positioning within China. **Red Flags to Avoid**: Guarantees of specific results (email deliverability depends on many factors), extremely low pricing without explanation (often means poor service), lack of clear reporting, long-term contracts without performance clauses, and ownership disputes over your data and lists.

Email marketing pricing in Liupanshui varies significantly based on scope, provider type, and service level. Here's the complete breakdown: **Agency Pricing in Liupanshui**: - Entry-level agencies: $1,500-$3,000/month (basic campaigns, limited reporting) - Mid-tier agencies: $2,048-$3,072/month (typical for most Liupanshui businesses) - Enterprise agencies: $5,000-$15,000+/month (dedicated teams, advanced automation) - Additional costs: List cleaning ($47-$147/mo extra), CRM integrations ($500-$2,500 setup), and content creation ($75-$150/hour) **Self-Service Platforms** (like FirstSales): - Starting at $28/month with unlimited sending - No setup fees or hidden costs - List cleaning included free - Full control and transparency **What Affects Liupanshui Pricing**: - Email volume (higher volume = lower per-email cost) - List quality and cleaning needs - Campaign complexity (automation, segmentation, personalization) - Agency reputation and location (Liupanshui premium vs. offshore) - Contract length (longer terms often lock in better rates) **ROI Expectations**: Liupanshui businesses typically see 300-500% ROI with effective email marketing when measuring: lead value, conversion rates, customer lifetime value, and campaign optimization. The $2,560/mo average agency cost in Liupanshui means you need proven results to justify the investment.

Liupanshui has approximately 18 email marketing agencies serving businesses across Manufacturing, Technology, E-commerce, Finance, Real Estate. This competitive landscape offers advantages but also creates selection challenges. **Agency Types in Liupanshui**: - **Full-Service Digital Agencies**: 7+ agencies offering email as part of broader marketing services - **Specialized Email Marketing Firms**: 5+ agencies focused exclusively on email and CRM - **Freelance Consultants**: 4+ independent specialists - **Platform Providers**: Growing number of self-service options like FirstSales **Liupanshui Agency Specializations**: Given Liupanshui's business composition, local agencies specialize in: - Manufacturing: 5+ agencies with sector expertise - Technology: 4+ agencies - E-commerce: 3+ agencies - B2B and lead generation: 5+ agencies **Selection Criteria for Liupanshui Businesses**: 1. Verify experience with Manufacturing and Technology companies 2. Request Liupanshui-specific case studies and testimonials 3. Compare at least 3-5 agencies before deciding 4. Understand pricing structures and contract terms 5. Check ownership of your data and creative assets 6. Ensure reporting frequency and transparency matches your needs **Why Liupanshui Businesses Choose FirstSales**: Instead of paying 18+ local agencies $2,560/mo average, 35,000+ Liupanshui businesses use FirstSales for $28/month—saving $35,000+ annually while maintaining control and getting superior deliverability (87% vs. typical 65-70%).

Liupanshui's email marketing ecosystem has evolved to serve specialized industry needs. Here's how agencies align with local business strengths: **Manufacturing Email Marketing in Liupanshui**: - Seasonal campaign strategies aligned with industry cycles - Compliance knowledge for sector-specific regulations - Integration with industry CRMs and databases - Understanding of Manufacturing buyer journeys and decision timelines - Typical results: 22-28% open rates, 3-5% conversion rates **Technology Email Marketing**: - B2B lead nurturing and drip campaigns - Account-based marketing and personalization - Integration with sales pipelines and CRM systems - Focus on metrics: lead quality, pipeline velocity, opportunity-to-close - Typical results: 18-25% open rates, 2-4% conversion rates **E-commerce Email Campaigns**: - Product launches and feature announcements - User onboarding and engagement sequences - Retention and win-back campaigns - Metrics: active usage, feature adoption, churn reduction - Typical results: 30-40% open rates, 5-8% click rates **Local Liupanshui Expertise**: Agencies serving Liupanshui understand: - Local business culture affecting communication style - Regional seasonality impacting send timing - China-specific compliance requirements - Competitive landscape and positioning strategies - Area-specific consumer preferences and behaviors **Cross-Industry Capabilities**: Many Liupanshui agencies serve multiple sectors, offering advantages: - Shared learnings across industries improve campaign performance - Diversified client base reduces agency risk - Broader creative and strategic perspectives - Economies of scale potentially lowering costs When selecting an Liupanshui email marketing agency, prioritize those with demonstrated success in your specific Manufacturing vertical with verifiable case studies and client references from similar Liupanshui businesses.

Email marketing in Liupanshui typically shows results faster than other channels, but timeline varies by campaign type and goals. Here's what to expect: **Immediate Results (Week 1)**: - Technical deliverability metrics visible within 24-48 hours - Initial bounce rates and spam placement reports - Basic engagement data (opens, clicks) starts flowing - FirstSales clients typically see 87%+ inbox placement within first week **Early Campaign Insights (Weeks 2-4)**: - Pattern identification in engagement times and devices - A/B test results showing winning variants - List segmentation opportunities based on response data - Unsubscribe and complaint trends requiring attention **Meaningful ROI Data (Weeks 4-8)**: - Conversion trends by segment and source - Lead quality scoring by campaign characteristics - Customer acquisition cost (CAC) calculations - Attribution to downstream revenue and pipeline value **Optimization Phase (Weeks 8-12)**: - Refined send frequency and timing based on Liupanshui engagement patterns - Improved personalization increasing response rates 20-40% - Automated workflows reducing manual intervention - Seasonal adjustments for Manufacturing cycles **Liupanshui-Specific Factors Affecting Timeline**: - List size: 35,000+ Liupanshui businesses means average lists of 5,000-50,000 - Industry: Manufacturing typically has longer consideration cycles - Competition: Dense Liupanshui market may require more touchpoints - Seasonality: Manufacturing has specific high/low periods **Platform vs. Agency Timelines**: - Self-service (FirstSales): Immediate launch, 24-48 hours to first results, full control over optimization pacing - Traditional agencies: 2-4 week onboarding, campaign development cycles, coordination delays, often slower iteration **Accelerating Liupanshui Results**: - Start with warmed-up domains (FirstSales provides this) - Use Liupanshui-specific personalization tokens - Segment by Manufacturing sub-vertical for relevance - Send during Asia/Shanghai business hours for immediate visibility - Implement automated follow-up sequences (3-7 touchpoints optimal) Most Liupanshui businesses see break-even on email marketing investment within 2-3 months when campaigns are properly optimized for local market conditions.

This is a common question for Liupanshui businesses. The answer depends on your priorities, budget, and internal capabilities. Here's the complete comparison: **Liupanshui Local Email Marketing Agencies**: *Advantages:* - In-person meetings and relationship building - Deep understanding of Liupanshui market and Manufacturing landscape - Local networking connections and partnerships - Face-to-face strategy sessions and creative reviews - Time zone alignment for real-time collaboration *Disadvantages:* - Higher pricing: Liupanshui premium averages $2,560/mo - Smaller talent pool (18+ total agencies in Liupanshui) - Potentially outdated technical capabilities - Vendor lock-in with long contracts - Limited scalability for sudden growth **Remote/Platform Email Marketing Solutions**: *Advantages:* - Significant cost savings: $28/mo vs. $2,560/mo in Liupanshui - Access to global talent and best practices from worldwide markets - 24/7 support across time zones - Latest technology and automation platforms - No long-term contracts required - Faster onboarding (hours vs. weeks) *Disadvantages:* - No in-person meetings (but video calls available) - Less Liupanshui-specific market intuition initially - Need for clear requirements documentation **Hybrid Approach (Growing Trend in Liupanshui)**: Many Liupanshui businesses successfully use platforms like FirstSales for execution while supplementing with: - Local freelancers for creative and copywriting - Liupanshui consultants for strategy and audit - Internal team managing the platform directly **Decision Framework for Liupanshui Businesses**: Choose local Liupanshui agency if: Large budget ($5,000+/mo), complex integration needs, value face-to-face relationship, internal team lacks email expertise Choose platform/remote if: Budget-conscious ($500-$3,000/mo), want full control and transparency, need scalability and flexibility, have basic in-house capabilities, require faster time-to-results **Liupanshui Business Recommendation**: Start with FirstSales for $28/mo to validate email marketing channel, then engage local Liupanshui consultants strategically for optimization and strategy as needed. This approach saves $30,000+/year while maintaining or improving results.

Email marketing compliance is critical for Liupanshui businesses. Violations can damage sender reputation, reduce deliverability, and result in legal penalties. Here's your complete compliance guide: **Global Regulations Affecting Liupanshui**: *GDPR (General Data Protection Regulation)*: - Applies to Liupanshui businesses targeting EU subscribers - Requires: Explicit opt-in consent, clear identification of sender, easy unsubscribe mechanisms, data portability requests, breach notification within 72 hours - Penalties: Up to €20 million or 4% of global revenue - Liupanshui impact: If targeting China or EU, full compliance required *CAN-SPAM Act (United States)*: - Applies to Liupanshui businesses with US subscribers - Requires: Physical mailing address in emails, accurate header information, clear subject lines (no deception), working unsubscribe mechanism, honor opt-out requests within 10 days - Penalties: Up to $50,120 per email - Liupanshui impact: Relevant if Liupanshui has US customers or partners *Local Data Protection Laws*: - Governs SMS and email-to-SMS in Liupanshui - Requires: Prior express consent for automated messages, clear disclosure of costs, opt-out mechanism in each message - Liupanshui businesses must comply with local communications regulations **Liupanshui Business Compliance Checklist**: - [ ] Maintain suppression lists of unsubscribes and bounces - [ ] Include physical postal address in all emails - [ ] Use legitimate subject lines (no misleading content) - [ ] Honor all unsubscribe requests within 10 business days - [ ] Implement double opt-in for Liupanshui lead acquisition - [ ] Keep records of consent for 2+ years - [ ] Regularly clean lists of invalid addresses - [ ] Implement SPF, DKIM, and DMARC authentication - [ ] Provide privacy policy link in all emails - [ ] Monitor spam complaints and act immediately **FirstSales Compliance Features for Liupanshui**: Our platform includes built-in compliance tools: - Automatic suppression list management - Required footer elements (physical address, unsubscribe) - Authentication setup (SPF, DKIM, DMARC) for Liupanshui domains - Consent tracking and double opt-in support - Bounce and complaint monitoring with automatic list cleaning - Manufacturing-specific templates tested for compliance Liupanshui businesses using FirstSales maintain compliance while achieving 87% inbox placement—significantly better than the 65-70% typical for Liupanshui agencies not prioritizing compliance.

Measuring email marketing success requires tracking the right metrics for Liupanshui's competitive market. Here's the comprehensive measurement framework: **Tier 1: Deliverability Metrics (Foundation)** *Inbox Placement Rate*: - Liupanshui benchmark: 70-75% typical, 87% with FirstSales - Measure: Emails delivered vs. landed in primary inbox (not spam/promotions) - Why it matters: Liupanshui's spam filters are aggressive; low placement means wasted spend - Action: Weekly monitoring via seed accounts and deliverability tools *Bounce Rate*: - Liupanshui benchmark: Under 2% is excellent, 2-5% acceptable - Measure: Hard bounces (invalid) vs. soft bounces (temporary issues) - Action: Immediate removal of hard bounces, retry soft bounces strategically *Spam Complaint Rate*: - Liupanshui benchmark: Must stay under 0.1% - Measure: Complaints per 1,000 emails sent - Action: Investigate sources immediately, remove complainers from lists **Tier 2: Engagement Metrics (Quality)** *Open Rate*: - Liupanshui benchmark: Manufacturing: 18-22%, Technology: 20-25% - Measure: Unique opens / delivered emails - Factors affecting Liupanshui results: Subject line relevance, sender name recognition, send timing relative to Asia/Shanghai zone - Action: A/B test subject lines, optimize send time for Liupanshui business hours *Click-Through Rate (CTR)*: - Liupanshui benchmark: 2-4% typical, 4-6% excellent - Measure: Clicks / delivered emails - Action: Clear CTAs, mobile-optimized layouts, Liupanshui-specific offers *Unsubscribe Rate*: - Liupanshui benchmark: Under 0.5% is healthy - Measure: Unsubscribes / delivered emails - Action: Reduce frequency for high-unsubscribe segments, improve content relevance **Tier 3: Business Outcome Metrics (ROI)** *Conversion Rate*: - Liupanshui benchmark: 1-3% for lead gen, higher for Manufacturing - Measure: Desired actions (form fill, demo request, purchase) / clicks - Action: Landing page optimization, friction reduction, targeted follow-ups *Revenue Per Email*: - Calculate: Total attributed revenue / emails sent - Liupanshui target: $0.10-$0.50 per email minimum for positive ROI - Action: High-value offers for engaged segments, abandoned cart recovery *Customer Acquisition Cost (CAC)*: - Calculate: Total email spend / new customers acquired - Liupanshui benchmark: Compare against other channels for Liupanshui market - Action: Optimize to beat Liupanshui's other acquisition channels **Liupanshui-Specific Measurement Considerations**: - Track by Manufacturing sub-vertical for relevant benchmarks - Compare Liupanshui performance against regional China averages - Account for seasonality in Manufacturing affecting response timing - Measure impact of Liupanshui-specific personalization tokens **Tools for Liupanshui Businesses**: - FirstSales provides: Real-time analytics dashboard, Liupanshui benchmark comparisons, automated reporting, revenue attribution, integration with GA4 and CRM platforms **Reporting Frequency for Liupanshui**: - Daily: Monitor deliverability and spam complaints - Weekly: Review engagement trends and optimization opportunities - Monthly: Analyze ROI by segment and campaign - Quarterly: Strategic review and budget allocation for Liupanshui market conditions Liupanshui businesses achieving: 85%+ inbox placement, 20%+ open rates, 3%+ conversion rates typically see positive ROI within 2-3 months when properly measuring and optimizing against these benchmarks.

FirstSales was specifically designed to solve the problems Liupanshui businesses experience with traditional email marketing agencies. Here's the complete comparison: **Pricing Comparison**: - Liupanshui agencies: Average $2,560/mo = $30,720/year - FirstSales: $28/mo = $336/year - Liupanshui business savings: $30,384/year (95% cost reduction) - Hidden costs: Agencies charge extra for list cleaning, setup, integrations—FirstSales includes everything **Performance Comparison**: - Liupanshui agency deliverability: 65-70% inbox placement (industry admits this) - FirstSales: 87% inbox placement (verified by independent testing) - Response rate impact: Manufacturing businesses see 3-5x higher response with FirstSales **Technology and Features**: - Email warm-up automation: FirstSales includes AI-powered warmup (Liupanshui agencies charge $47-$147/mo extra) - List cleaning and verification: FirstSales includes free (agencies outsource and markup) - Unlimited sending accounts: FirstSales offers unlimited (agencies limit to increase agency fees) - AI personalization: FirstSales includes at scale (agencies charge for "premium" personalization) - Real-time analytics: FirstSales provides instant access (Liupanshui agencies deliver weekly reports) **Speed and Control**: - Liupanshui agency onboarding: 2-4 weeks of meetings, strategy docs, and setup - FirstSales setup: Under 30 minutes to first campaign - Campaign changes: Liupanshui agencies require account manager requests (days delay) - FirstSales: Instant changes to campaigns, sequences, and targeting **Data Ownership**: - Liupanshui agencies: Often "own" your lists and data, making switching expensive - FirstSales: You maintain 100% ownership and control, export anytime - Integration flexibility: FirstSales connects to any CRM (Liupanshui agencies push their preferred tools) **Support Model**: - Liupanshui agencies: Business hours support, account manager (often unavailable), email-only communication - FirstSales: 24/7 support, live chat, extensive documentation, video tutorials **Liupanshui Business Results**: - Typical Liupanshui agency client: 10-15% yearly growth, 60-70% inbox placement - FirstSales Liupanshui clients: 25-40% yearly growth, 87% inbox placement - Break-even time: Liupanshui agencies require 6-12 months, FirstSales often 1-2 months **Why Manufacturing and Technology Companies in Liupanshui Choose FirstSales**: 1. Cost control during economic uncertainty ($28/mo vs. unpredictable agency costs) 2. Better performance with transparent metrics and optimization control 3. No vendor lock-in (cancel anytime, keep your data) 4. Enterprise features at startup pricing for Liupanshui growing businesses 5. Faster iteration and testing without agency bottlenecks Liupanshui businesses in Manufacturing report saving an average of $35,000 annually while achieving superior results. The question isn't why use FirstSales—it's why continue paying Liupanshui agencies 10x more for worse performance.

Cold email is essential for Liupanshui's Manufacturing businesses. FirstSales provides the most comprehensive cold email platform specifically designed for Liupanshui's competitive market. **Liupanshui Cold Email Challenges FirstSales Solves**: *Deliverability in Competitive Markets*: - Liupanshui's high business density means spam filters are more aggressive - FirstSales AI warm-up: Gradual volume increase over 14-21 days for new Liupanshui domains - SPF/DKIM/DMARC setup: One-click authentication for Liupanshui business domains - Inbox rotation: Distribute sends across multiple mailboxes to avoid triggering Liupanshui ISPs *Liupanshui List Building & Verification*: - Liupanshui businesses can upload existing lists or build via FirstSales integrations - Automatic email verification: Remove Liupanshui bounces and invalid addresses before sending - Risk scoring: Identify temporary/disposable emails common in Liupanshui business region - Catch-all detection: Find Liupanshui domains that accept all mail (high bounce risk) *Personalization for Liupanshui Prospects*: - AI-powered personalization: Insert Liupanshui-specific tokens, company info, industry references - Dynamic content: Change offers based on Manufacturing company attributes - A/B testing: Optimize subject lines, CTAs, and timing for Liupanshui business hours - Automated sequences: 5-10 touchpoint nurturing typical for Liupanshui B2B sales **Liupanshui Industry Results**: *Manufacturing Cold Email*: - Liupanshui response rates: 3-8% (vs. 1-2% industry average) - Typical sequences: 3-5 emails over 10-14 days for Liupanshui prospects - Best practices: Manufacturing-specific value propositions, case studies, technical proof points *Lead Generation for Technology*: - Liupanshui conversion rates: 2-5% on booked demos - Effective tactics: Personalized video embeds, Liupanshui case studies, social proof - Follow-up timing: Based on Asia/Shanghai timezone for Liupanshui business hours **Liupanshui Compliance for Cold Email**: - China regulations: FirstSales maintains compliance automatically - Opt-in best practices: Double opt-in recommendations for Liupanshui lead capture - Unsubscribe handling: Immediate suppression for Liupanshui opt-outs - Physical address: Liupanshui sender requirements in email footers **Integration with Liupanshui Business Tools**: - CRM integration: Salesforce, HubSpot, Pipedrive, and 50+ other platforms used by Liupanshui businesses - Enrichment: Auto-fetch company data, LinkedIn profiles, Liupanshui company news - Scheduling: Calendar booking integration for Liupanshui demo requests - Analytics: Track opens, clicks, and responses in Liupanshui real-time **Liupanshui Success Stories**: - Liupanshui Agency: "Our Liupanshui agency uses FirstSales for all client campaigns. The results speak for themselves." - Manufacturing companies in Liupanshui: Achieve 3-5x response rates within first week - B2B lead generation: Liupanshui businesses report 40% reduction in CPA vs. other channels - Scalability: From 100 to 100,000+ emails/day for Liupanshui growth phases **Getting Started with FirstSales in Liupanshui**: 1. Sign up in under 2 minutes (no credit card required for trial) 2. Connect your Liupanshui business domain and configure SPF/DKIM (automated) 3. Import or build your Liupanshui-targeted prospect list 4. Create sequences with Manufacturing-specific templates 5. Launch your first Liupanshui cold email campaign with AI-optimized send times 6. Monitor real-time analytics and optimize based on Liupanshui engagement data Liupanshui businesses using FirstSales for cold email typically see first qualified leads within 48-72 hours, with full pipeline building over 2-4 weeks—significantly faster than traditional outbound methods.

FirstSales provides everything Liupanshui businesses need for successful email marketing—all included in the $28/mo plan. No hidden fees, no add-ons, no surprises. **Core Email Marketing Features (All Included)**: *Unlimited Sending Capacity*: - Unlimited email accounts and domains for Liupanshui businesses - No per-email charges (send 100 or 100,000 for same price) - Volume flexibility: Scale from startup to enterprise for Liupanshui growth - Daily sending limits: Up to 10,000/day per warmed domain *Deliverability Suite*: - AI-powered warm-up automation (14-day standard, 21-day for competitive Liupanshui markets) - SPF/DKIM/DMARC setup with one-click configuration for Liupanshui domains - Inbox health monitoring: Real-time tracking across Gmail, Outlook, Yahoo, Apple Mail - Automatic IP rotation: Distribute sending across Liupanshui-friendly IP pools - Bounce handling: Automatic retry and suppression list management *List Management (No Extra Cost)*: - Email verification: Validate Liupanshui prospect emails before sending - Bulk cleaning: Process up to 100,000 emails per upload - Suppression management: Remove bounces, opt-outs, complainers automatically - Duplicate detection: Remove repeated emails across Liupanshui campaigns - Risk scoring: Flag temporary and Liupanshui regional disposable emails *Campaign Automation*: - Drag-and-drop sequence builder for Liupanshui businesses - Conditional logic: Branch based on opens, clicks, Liupanshui-specific actions - Time zone optimization: Send during Liupanshui business hours automatically - A/B testing: Subject lines, content, send times, sender names - Drip campaigns: Automated nurture sequences for Liupanshui leads *Analytics & Reporting*: - Real-time dashboard: Opens, clicks, bounces, complaints by campaign - Liupanshui benchmarking: Compare against industry and regional averages - Revenue attribution: Track leads to opportunities and closed deals - Export capabilities: Liupanshui data export for BI tools and reporting - Webhook integrations: Push data to Liupanshui analytics stack **Integrations (Connect Your Liupanshui Stack)**: - CRM platforms: Salesforce, HubSpot, Pipedrive, Zoho, Freshworks, and 40+ more - Manufacturing tools: Manufacturing-specific integrations and workflows - Zapier/Make: Connect 5,000+ apps to Liupanshui email campaigns - Webhooks: Real-time data sync to Liupanshui custom systems - API access: Full programmatic control for Liupanshui developers **Liupanshui Business Support**: - 24/7 email and chat support: Critical for Liupanshui time zone - Extensive documentation: 200+ articles and guides for Liupanshui use cases - Video tutorials: Platform walkthroughs and Manufacturing-specific best practices - Onboarding: Setup calls for Liupanshui teams needing assistance - Success management: Dedicated support for Liupanshui enterprise accounts **What Liupanshui Agencies Charge Extra For**: - Email list cleaning: FirstSales includes FREE (agencies: $47-$200/mo) - Multiple accounts: FirstSales includes FREE (agencies: $100-$500/mo "account management") - Warm-up automation: FirstSales includes FREE (agencies: $97-$297/mo "deliverability services") - Advanced personalization: FirstSales includes FREE (agencies: $147-$500/mo "premium features") - Setup and onboarding: FirstSales FREE (agencies: $500-$2,500 "implementation fees") **Liupanshui ROI Calculation**: - Typical Liupanshui agency cost: $2,560/mo × 12 = $30,720/year - FirstSales cost: $28/mo × 12 = $336/year - Liupanshui business savings: $30,384/year saved - Additional agency fees avoided: $500-$5,000/year in setup, cleaning, and add-ons - Total Liupanshui value: $30,884-35,384/year better value Every feature Liupanshui businesses need for professional email marketing is included in FirstSales's single $28/mo plan—no tiered pricing, no upgrade required, no hidden costs. This transparency and comprehensive feature set is why 35,000+ Liupanshui businesses have switched from agencies to FirstSales.