Press Outreach for Fashion

This template is designed for pitch a story to journalists and publications. It works best when: (1) You're targeting Fashion professionals, (2) The recipient has some familiarity with your category (Press Outreach), (3) You want to achieve 5-15% typical response rates. Use this template as a starting point and customize based on your specific situation and relationship with the recipient.

Personalization is key to cold email success. For this template: (1) Replace all placeholders like {Name}, {Company}, {specific_observation} with real information. (2) Research your prospect on LinkedIn or their company website. (3) Mention specific challenges relevant to Fashion. (4) Reference recent company news or achievements. (5) Tailor the value proposition to their role and goals. The more specific and relevant your email, the higher your response rate will be.

This template typically achieves 5-15% response rate when properly personalized. Response rates vary based on: list quality (verified emails perform better), personalization level (specific > generic), timing (Tuesday-Thursday mornings often work best), and follow-up strategy (send 3-5 follow-ups). Fashion professionals typically respond well to value-focused messaging that respects their time.

Best practice is 5-7 touchpoints over 2-3 weeks: Day 1 (initial email), Day 3 (value-add follow-up), Day 7 (new angle or resource), Day 14 (social proof or case study), Day 21 (break-up email). 80% of responses come from follow-ups, not the first email. Each follow-up should add new value, not just repeat the same message. Space them out to avoid appearing desperate.

Yes! While this template is optimized for Fashion, the core structure works for any industry. Key adaptations: (1) Replace industry-specific references and terminology, (2) Adjust value propositions for the new industry's pain points, (3) Use relevant case studies and social proof, (4) Consider industry communication styles (formal vs. casual). The template's underlying psychology applies universally.

Avoid these mistakes when using this template: (1) Sending without personalizing placeholders - recipients notice generic emails. (2) Making it too long - keep under 150 words. (3) Using vague subject lines - be specific and relevant. (4) Forgetting clear call-to-action - tell them exactly what to do next. (5) Sending to bad lists - verify emails first to protect deliverability. (6) Not following up - most responses come from follow-ups.

FirstSales enhances your template results with: (1) 87% inbox placement via AI warm-up vs. 65% average. (2) Free list cleaning removes invalid emails that hurt sender reputation. (3) Unlimited sending accounts scale your outreach. (4) Real-time analytics track opens, clicks, responses. (5) Automated follow-up sequences ensure consistent touchpoints. (6) Personalization at scale with AI-powered tokens. All for $28/month - far cheaper than email marketing agencies.