5000+ Cold Email Templates

Cold email templates are pre-written email frameworks designed to help you reach out to prospects, partners, or other contacts who haven't interacted with you before. They provide structure for your outreach while allowing personalization. Good templates include a compelling subject line, personalized opening, clear value proposition, and specific call-to-action. Our templates are tested across multiple industries with response rates ranging from 10-60% depending on the use case.

Effective cold emails follow proven principles: (1) Keep it under 150 words - shorter emails get more responses. (2) Personalize the opening - show you've done your research. (3) Lead with value - explain what's in it for them. (4) Use clear, simple language - avoid jargon. (5) Include one specific call-to-action - don't confuse with multiple asks. (6) Follow up - 80% of responses come from follow-ups. Our templates incorporate all these principles.

Response rates vary by industry and approach: Cold outreach to new prospects typically sees 10-20% response rates. Warm introductions and referrals can achieve 30-50%. Follow-up emails to engaged prospects often see 40-60% response rates. B2B sales emails average 15-25%. Partnership proposals tend to be lower at 10-20% but higher value. Using our templates with proper personalization, many users report achieving the upper end of these ranges or better.

Research shows optimal follow-up sequences include 5-7 touchpoints over 2-3 weeks. Most responses (80%) come after the follow-up, not the initial email. A proven sequence: Day 1 (initial), Day 3 (first follow-up), Day 7 (second follow-up), Day 14 (third follow-up), Day 21 (break-up email). Each follow-up should add new value, not just repeat the same message. Our templates include complete follow-up sequences for each use case.

Yes! All our cold email templates are completely free to use and modify for your business needs. Browse templates by industry, category, or use case. Copy and customize them for your specific outreach. No registration required. For better results, use FirstSales platform to automate sending, track opens/clicks, manage follow-ups, and ensure 87% inbox placement - all from $28/month.

Personalization is key to cold email success. Effective tactics: (1) Research the prospect - mention recent company news, their LinkedIn activity, or mutual connections. (2) Reference specific challenges their industry faces. (3) Use their name throughout naturally. (4) Tailor the value proposition to their role. (5) Mention relevant case studies from similar companies. Our templates include personalization placeholders like {Name}, {Company}, {specific_observation} - fill these with genuine research.

Avoid these common cold email mistakes: (1) Generic greetings like 'Dear Sir/Madam' - use specific names. (2) Long emails over 200 words - keep it concise. (3) Focusing on features instead of benefits. (4) Aggressive sales language or urgency. (5) Spelling and grammar errors. (6) Misleading subject lines. (7) Sending without proper email warm-up. (8) Ignoring compliance requirements (CAN-SPAM, GDPR). Use FirstSales to ensure compliance and proper deliverability.

FirstSales helps you send better cold emails with: (1) 87% inbox placement vs. 65% industry average through AI warm-up. (2) Free list cleaning removes invalid emails that hurt deliverability. (3) Unlimited sending accounts scale your outreach. (4) Real-time analytics track opens, clicks, and responses. (5) Automated follow-up sequences ensure no lead falls through cracks. (6) Personalization at scale with AI-powered tokens. All for $28/month - significantly cheaper than email marketing agencies.