Built for law firms & legal-services providers
The AI cold email engine that books legal consultations professionally
Stop letting outreach to general counsel and decision-makers die in spam. FirstSales authenticates your domain, personalizes every message to the prospect's situation, and follows up on its own — so your consultation calendar fills while you practice.
- 87% primary-inbox placement vs the 60-70% most senders settle for
- AI writes each email to the prospect's situation, never a generic blast
- Authenticated, trustworthy sender that protects your firm's credibility
- Launch in 8 minutes, unlimited mailboxes, from $29/mo
No credit card required · Cancel anytime · Setup in 8 minutes
Why legal teams switch
Outreach that builds trust, not spam
Prospects judge a law firm by its first email. The ones that earn a reply land in the inbox, read as professional and relevant, and follow up without nagging. FirstSales does all three automatically.
Lands in the primary inbox
A 21-day AI warm-up, free list cleaning, and SPF/DKIM/DMARC done right push you to 87% inbox placement — so your business-development isn't capped by the spam folder.
Reads like your firm
The AI writes from a knowledge base of your practice areas, ideal clients, and proof points, so every email reads like a partner sent it — professional, relevant, and never templated.
Books consultations on autopilot
It follows up until the prospect replies or books, then routes the reply to you. You return from court to a calendar ofqualified consultations.
How it works for legal
From cold list to booked consultation in three steps
Point FirstSales at the businesses and decision-makers you serve and let the AI run the outreach your firm never has time for.
Connect your mailboxes and warm up
Plug in your firm's sending accounts and let the 21-day AI warm-up build sender reputation with real conversations before a single prospect is contacted — so your domain stays trusted.
Unlimited Google and SMTP/IMAP mailboxes Connect every firm address without per-mailbox fees or seat caps.
21-day automated reputation warm-up Sender trust builds through real conversations before your first prospect is contacted.
Guided SPF, DKIM, and DMARC setup Authentication steps are verified and fixed so your domain stays credible.
Feed the AI your practice knowledge
Drop in your practice areas, ideal-client profile, and proof points. The AI uses your knowledge base to write professional outreach tailored to each prospect's situation — not a template.
Per-workspace practice knowledge base Practice areas, ICP, and proof points stored separately per firm workspace.
AI personalization from real prospect data Prospect industry, role, and situation shape every email before it sends.
Professional, on-brand copy at full volume Firm tone and terminology hold across every prospect in the campaign.
Let it send, follow up, and book
FirstSales sends, monitors deliverability, and follows up on its own until the prospect replies or books a consultation — then hands the conversation to you in a unified inbox.
Autonomous multi-step follow-up Each touch fires on schedule without a partner or BD hire to manage it.
Real-time deliverability monitoring Domain health and inbox placement tracked so your sender stays trusted.
Unified inbox with reply handling All prospect replies routed to one place so consultations never go unnoticed.
Proof, not promises
Firms and providers who let the AI run the outreach
Teams use FirstSales to run the cold outreach that used to eat their billable hours, and get the replies to show for it.
If you are looking to fix your sales pipeline, you should definitely try. @iuditg is the OG in cold emailing, and the product they have built- is futuristic and screams a deep understanding of email marketing. + My open rate has increased drastically, + The UI and UX are easy to understand, even for a beginner like me.
What you get
Everything a legal team needs to run outreach that earns replies
Deliverability, AI writing, and automation in one platform — so you don't stitch together a verifier, a warm-up tool, and a sequencer just to get a professional email read.
Land in the inbox, not promotions
Warm-up, free cleaning, authentication, and live monitoring protect every domain so your firm's outreach stays in the primary inbox and your sender stays trusted.
21-day smart warm-up Inbox reputation grows through real exchanges before any prospect sees your firm's name.
Free automated list cleaning Bad addresses removed before sending so bounces never harm your domain standing.
Real-time inbox monitoring Placement tracked continuously so deliverability issues surface before they compound.
Personalization that reads professional
The AI researches each prospect and writes from your knowledge base, so a 2,000-contact campaign reads like 2,000 one-to-one emails written by your firm.
Knowledge-base-grounded copy Practice areas and proof points anchor every email, eliminating generic filler.
Per-prospect personalization Industry, role, and business situation referenced in each individual email sent.
Your firm's voice and standards Tone stays formal and on-brand across every email in the campaign.
Follow-up that never forgets
Multi-step sequences with smart stop-on-reply mean every prospect gets the professional follow-ups that actually book consultations — without a partner lifting a finger.
Autonomous follow-up sequences Each scheduled touch fires automatically until a reply or booking is received.
Smart stop-on-reply Sequence halts on any reply so prospects never receive a follow-up after responding.
Books consultations around the clock Invites land on weekends and evenings when prospects actually read email.
Before & after
What changes when legal outreach runs itself
The old way burns domains and billable hours. The FirstSales way fills the pipeline while your team focuses on clients and casework.
- Emails land in spam
- Cold sends hit promotions or spam and your pipeline is capped before a single prospect sees you.
- Generic blasts
- Mass emails ignore the prospect's situation and industry, so reply rates flatline and your firm looks careless.
- Follow-ups slip
- Between court and clients, follow-ups get forgotten, and most of the pipeline dies in the gap.
- Damaged credibility
- Aggressive sending without warm-up torches sender reputation — and a firm's reputation is everything.
- Stitched-together tools
- A verifier here, a warm-up tool there, a sequencer somewhere else — and a bill to match.
- Expensive rainmaking
- A business-development hire costs $5k+/mo with a long ramp before a single booked consultation.
- 87% inbox placement
- Warm-up, cleaning, and authentication keep your firm in the primary inbox at scale.
- AI-personalized at scale
- Every email is written from your knowledge base to the specific prospect's situation.
- Autonomous follow-up
- The AI follows up until a reply or a booked consultation — nothing slips.
- Protected reputation
- Smart throttling and live monitoring keep every domain and your sender healthy.
- One platform
- Deliverability, AI, and automation in a single tool from $29/mo.
- No ramp, no salary
- Launch in 8 minutes and run a rainmaker's motion for a fraction of the cost.
How we compare
FirstSales vs the tools legal teams usually stack
Most firms duct-tape a sending tool to a verifier and a warm-up service. FirstSales does all of it — and writes the emails too.
| What matters | FirstSales | Other tools |
|---|---|---|
| Primary-inbox placement | 87% average | 60-70%, no guardrails |
| 21-day AI warm-up | Included | Paid add-on or none |
| Free list cleaning | Included | Pay a separate verifier |
| AI writes from your knowledge base | Included | Static templates |
| Autonomous follow-up to booked consultation | Included | Manual sequences |
| SPF / DKIM / DMARC guidance | Included | Left to you |
| Unlimited mailboxes | Included | Per-mailbox pricing |
| Entry price | $29/mo | $80-200+/mo stacked |
Fill your legal consultation pipeline on autopilot
Let the AI warm your domains, write to each prospect's situation, and follow up until the consultation is booked. Start free in 8 minutes.
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FAQs
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