Who owns cold email at a growing company: founder-led outbound, the first SDR hire, and when sales and marketing should share ownership.
The true AI SDR cost per opportunity - tool price, domain burn, low conversion, and cleanup - versus a human rep's loaded cost. A worked model with a table.
An AI SDR pilot looks great in week 2 and dies at renewal. Here's the procurement lifecycle behind it and how to design a pilot that actually tests renewal.
