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Compliance in one line
Every FirstSales email carries an unsubscribe link automatically, opt-outs are tracked as an event, and unsubscribed contacts are marked so they stop receiving your sequence. You don't build any of this by hand.
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See the unsubscribe link in the preview
Open a campaign's template or preview step. The preview card footer states the send will include an unsubscribe link (and your signature, if you have one) — “Sent emails will also include an unsubscribe link.” You never add this manually.
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Why the link protects deliverability
A working one-click opt-out reduces spam complaints, and spam complaints are what actually burn a domain's reputation. Keeping the link on is a deliverability lever, not just a legal checkbox.
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Set up your tracking domain so opt-outs are tracked
Unsubscribed is one of the events tracked through your tracking (CNAME) domain, alongside delivered, opened, and clicked. Set up your tracking domain first so opt-out events are attributed correctly.
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Find unsubscribed contacts
In the Inbox, Unsubscribed is its own status. Contacts marked this way are separated from active conversations and won't receive further sequence steps.
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Respect opt-outs automatically
Once a contact unsubscribes, their sequence stops automatically. Pair this with stop-on-reply/opt-out settings so a free-text “please remove me” reply is handled the same way as a link click.
Pro tips
Hard-won shortcuts that keep warm-up on track.
Don't add your own unsubscribe footer
The link is added for you. Pasting your own on top gives every email two unsubscribe links, which looks broken and hurts trust.
Set up tracking first
Without a tracking domain configured, opt-out and engagement events aren't attributed to your own domain.
Treat Unsubscribed as a hard stop
Never re-import an unsubscribed contact into a fresh list to "try again." The status exists to keep them out permanently.
Cover both channels
Pair the automatic unsubscribe link with stop-on-reply/opt-out handling so both a link click and a free-text "remove me" reply are respected.
Frequently asked questions
Does FirstSales add an unsubscribe link automatically?
Yes — every sent email includes one. You can see this stated directly in the campaign step preview.
Do I need to write my own unsubscribe footer?
No. Adding your own on top would duplicate it. The platform appends the link (and your signature) to each send.
Where do I see who unsubscribed?
In the Inbox — Unsubscribed is a dedicated status, and those contacts are held out of active sequences.
Is there a custom-branded unsubscribe page or a suppression-list upload?
Not today. FirstSales handles opt-outs via the automatic link and the unsubscribed status — there's no separate suppression-list UI or custom unsubscribe-page builder to configure.
How are opt-outs tracked?
As a tracked event on your tracking (CNAME) domain, alongside delivered, opened, and clicked.
What happens to a contact after they unsubscribe?
Their sequence stops and they're marked unsubscribed — they won't receive further steps unless they re-subscribe.
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