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Deliverability

Monitor sender health & bounce rates

Read the per-mailbox health cards in campaign analytics — warmup score and bounce rate — and know when a sender is at risk.

6 min read·Intermediate·7 steps
  1. 1

    What sender health tells you

    The Sender Health row shows per-mailbox warmup score and bounce rate for a campaign, so you can spot the one inbox dragging down the whole send before it costs you the domain.

  2. 2

    Open a campaign's Analytics

    Open a campaign and go to Analytics. Scroll to the Sender Health row. It only appears when the campaign is sending from 2 or more mailboxes — single-sender campaigns don't show it.

    Open a campaign's Analytics
  3. 3

    Read a healthy card

    Each mini-card shows the sender's email, a warmup gauge, Bounce %, and Sent count. A neutral border means nothing has tripped the health checks.

  4. 4

    Spot an at-risk card

    A card gets a red outline and a red Health issues info icon when either threshold trips: bounce rate above 5%, or warmup score below 50/100.

  5. 5

    Open the health-issues popover

    Click the red info icon to see the exact issue text — for example “High bounce rate (7.2% > 5%)” or “Low warmup score (41/100 < 50)”.

  6. 6

    Drill into a sender's emails

    Click a card to open that mailbox's sent-email list for the analytics date range you have loaded, so you can see exactly what went out.

  7. 7

    Act on it

    High bounce → clean the contact list and check Delivery Protection. Low warmup → give the mailbox more time to ramp, or pause it in this campaign until it's healthier. See the warm-up and bounce-recovery tutorials for the fixes.

Pro tips

Hard-won shortcuts that keep warm-up on track.

1

Add a second sender to see it

The row is hidden for single-mailbox campaigns by design. If you never see it, you're running one inbox — add a second sender and it appears.

2

A red card is a warning, not a failure

Warmup below 50 usually means "still ramping," not "broken." Give a new mailbox time before scaling its volume onto this campaign.

3

5% bounce is the same line Delivery Protection uses

That threshold matches the platform's own auto-pause line — treat a red bounce card as "clean the list now," not "wait and see."

4

Check whether bounces cluster

Click into the sender's email list to see whether bounces come from one bad import batch or spread across the whole list — that changes the fix.

Frequently asked questions

Why don't I see a Sender Health row?

It only renders for campaigns with 2 or more mailboxes. Single-sender campaigns hide it.

What makes a card turn red?

Either the mailbox's bounce rate is above 5%, or its warmup score is below 50 out of 100.

Can I change the health thresholds?

No — they're fixed at 5% bounce and 50 warmup, matching the platform's own risk lines.

What's the &ldquo;warmup score&rdquo;?

A 0–100 measure of your mailbox's warm-up progress. Under 50 means it hasn't warmed enough to safely send campaign volume.

What do I do about a high-bounce sender?

Clean the contact list, verify emails, and check Delivery Protection. High bounce is what burns domains and can auto-pause a campaign.

Can I click a card for more detail?

Yes — each card opens that mailbox's sent-email list for the analytics date range you've loaded.

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