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How to set a campaign's sending schedule in FirstSales

Set the fallback timezone and sending days for a campaign, and let smart scheduling pick optimal send times.

6 min read·Beginner·6 steps
  1. 1

    Open the Email Scheduler → Schedule tab

    In the campaign builder, click the Email Scheduler step and stay on the Schedule tab (the other tabs are Senders and Recipients). This is where sending time and days are set.

  2. 2

    Understand smart scheduling

    Read the callout at the top: “Smart scheduling automatically determines optimal send times based on recipient timezone, engagement history and available sender slots.” You set the guardrails on this tab — timezone and days — not the exact minute a message goes out.

  3. 3

    Set the Campaign Timezone

    Search and pick a Campaign Timezone from the picker. It's the fallback timezone used only when a contact's own timezone is unknown, so emails still land during business hours in that zone.

  4. 4

    Choose sending days

    Under Sending days, toggle days on or off — it defaults to Monday through Friday. This applies across every email step in the campaign, including follow-ups.

    Choose sending days
  5. 5

    Leave timezone blank for auto-detect

    If you don't set a timezone, it falls back to auto-detect or UTC. Setting an explicit timezone is safer when you know your audience's region.

  6. 6

    Save

    The schedule governs all steps in the campaign. Combine it with per-mailbox sending limits to control overall volume alongside timing.

Pro tips

Hard-won shortcuts that keep warm-up on track.

1

Timezone is a fallback, not an override

A contact's own known timezone always wins. The Campaign Timezone only fills the gap when a contact's timezone is unknown.

2

Weekdays-only is the safe default

Weekend sends can dent reply and spam metrics for B2B outreach — the Mon–Fri default exists for a reason.

3

There's no manual send-throttle here

Pacing within business hours is automatic via smart scheduling. Control overall volume through per-mailbox daily limits instead.

4

Set the timezone to your buyers, not your office

Business hours are computed in whichever timezone you pick — choose the one your prospects actually work in.

Frequently asked questions

Does the campaign timezone override each contact's timezone?

No — it's a fallback. A contact's own timezone is used when known; the Campaign Timezone only applies when it isn't.

What are the default sending days?

Monday through Friday.

Can I set an exact send time?

No. Smart scheduling picks send times automatically based on recipient timezone, engagement history, and available sender slots.

Why don't I see a daily send-limit field here?

Sending pace is automatic on this tab. Volume limits are configured per mailbox, not per campaign schedule.

What happens if I leave the timezone empty?

It falls back to auto-detect, or UTC if that can't be determined.

Do sending days apply to follow-up steps too?

Yes — the Sending days setting applies across every email step in the campaign, not just the first.

Can I send on weekends?

Yes — toggle Saturday and/or Sunday on under Sending days if your audience is active on weekends.

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