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LTV to CAC Ratio Calculator

Calculate your LTV:CAC ratio and benchmark against the ideal 3:1 threshold for sustainable growth. Works instantly without signup.

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LTV to CAC Ratio Calculator

Calculate LTV:CAC Ratio

Average Revenue Per User (ARPU)

$

Monthly revenue per customer

Customer Acquisition Cost (CAC)

$

Sales + marketing per customer

Gross Margin (%)

%

Typically 80%+ for SaaS

Monthly Churn Rate (%)

%

Used to calculate customer lifetime

📊 Key Formulas

LTV = ARPU × Gross Margin % × Customer Lifetime

LTV:CAC Ratio = LTV ÷ CAC

Payback Period = CAC ÷ (ARPU × Gross Margin %)

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Key Features

Ratio calculation
Payback period
Unit economics
Benchmarking
Improvement scenarios

Use Cases

1
Unit economics analysis
2
Investor reporting
3
Growth planning
4
Budget optimization
Tool Info
Typecalculator
Free
Yes
Signup
Not Required
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About LTV to CAC Ratio Calculator

The LTV:CAC Ratio Calculator calculates the critical ratio of customer lifetime value to acquisition cost. Benchmark against the 3:1 ideal for sustainable growth.

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General

Deliverability

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