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AI sales guides

LLM Sales guides for every industry.

LLMs are changing how buyers research solutions. They don't Google-they ask AI. Learn how to position your business where LLMs recommend you and how to sell to AI-augmented buyers.

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  • 01

    Understand how LLMs change B2B research and buying

  • 02

    Position your business to be recommended by AI models

  • 03

    Adapt your sales process for AI-assisted buyers

  • 04

    Build long-term AI visibility that compounds over time

Every guide

Pick your industry. 61 guides.

Every guide follows the same outline: why the industry is different, four steps, common mistakes, tools, metrics and a 30-day start.

How the guidesare put together

Three ways in, one outline inside. Here is how to find the right guide and what you will find when you open it.

  1. Browse

    Three ways to find your guide

    Go by topic if you know the skill you want to work on. Go by industry if you want everything for one market in one place. Go by country if you are about to sell somewhere new. Each path ends at the same kind of guide, written for your situation.

    • By topic. Thirty sales topics and seven AI search topics.
    • By industry. Grouped so you find yours fast.
    • By country. Ten markets, each with local rules.
  2. Read

    Every guide follows the same outline

    Each guide opens with why your industry is different, then four steps: define who you are targeting, research what actually matters, write messages that get replies, and execute consistently. It closes with common mistakes, the tools and stack, the metrics that matter, a 30-day quick start and answers to common questions.

    • Why it is different. What sets your market apart.
    • Four clear steps. Target, research, write, execute.
    • 30-day quick start. A plan you can begin this week.
  3. Compare

    The same topic, written for each market

    Topics and industries form a grid. Pick a row to see every topic for one industry, or a column to see one topic across every industry. Comparing two versions side by side is a quick way to see what changes from one market to the next.

    • Row: one industry. Every topic for your market.
    • Column: one topic. The same skill across markets.
    • Every cell is a guide. One page per pair.
  4. Go local

    Country guides cover the local rules

    Before you email buyers in a new country, read its guide. It sets out how buyers there tend to like being approached, the email and data rules you should know about, and practical tips for that market. It is general information, not legal advice, but it tells you what to check.

    • Buyer habits. How the market likes to be approached.
    • Local rules. Email and data rules to check.
    • Practical tips. What to adjust before you send.
The short version

What every guide has in common

Whatever your industry, a few ideas show up in every guide. If you only have five minutes, start here.

  1. 01

    Be specific about who you sell to

    A clear picture of your buyer beats a big list. Name the role, the size of company, the problem they have and the moment they feel it. Everything else in the guide gets easier once this is written down.

  2. 02

    Research what actually matters

    You do not need a dossier on every lead. You need one or two real facts that connect their situation to your offer: a new location, a hiring push, a change in the market. That is enough to make a message feel written for them.

  3. 03

    Write like a person, not a brochure

    Short, plain messages that open with them, say why you are writing and ask one easy question tend to get more replies than long pitches. The words change by industry. The shape stays the same.

  4. 04

    Follow up, and know when to stop

    Most buyers are busy, so a few well-spaced follow-ups that add something new are part of the plan. Stop as soon as someone replies or asks you to, and honour every opt-out quickly.

  5. 05

    Measure a few numbers, consistently

    Pick the handful of numbers that tell you if outreach is working, such as replies, meetings and deals, and look at them every week. Change one thing at a time so you know what made the difference.

  6. 06

    Know the rules where you sell

    Email and data rules differ by country and sometimes by industry. Read the country guide before you start, say who you are in every message, and make it easy to opt out.

Before you start outreach

in a new market

A short list drawn from the guides. If you cannot tick a line, the matching guide will help.

  • You can describe your buyer in one or two sentences
  • You know the problem they feel and when they feel it
  • Your list matches that buyer, not just the industry
  • Every address on the list has been verified
  • Each message has one real fact about the person or company
  • Messages are short, plain and end with one question
  • Follow-ups are spaced out and add something new
  • Outreach stops as soon as someone replies
  • Every email has a simple way to opt out
  • You have read the country guide for where you are sending
  • You know which numbers you will check each week
  • You have a 30-day plan written down

More topics

Questions,answered plainly.

Can’t find yours? Write to us.

01How are LLMs changing B2B sales?

Buyers now start research with AI, not search engines. They ask 'What's the best X for Y?' and get 3-5 recommendations. If you're not on that list, you're not in the consideration set. The funnel has changed-adapt or lose.

02Should I change my entire sales process?

No. Fundamentals still matter: solve real problems, build trust, close deals. But add AI visibility to your strategy. Think of it as a new channel alongside outbound, marketing, and partnerships.

03How do I track LLM-referred leads?

Add 'How did you hear about us?' with AI-specific options. Track mentions of ChatGPT, Claude, etc. in CRM notes. Over time you'll see patterns-and can double down on what's working.

04Is LLM sales just for tech companies?

Every industry is affected. Construction companies ask AI for equipment recommendations. Agencies ask for software. Restaurants ask for suppliers. Wherever there's business buying, AI is involved.

05What's the ROI of LLM sales optimization?

Results build slowly as AI models update and more sources mention you. Track how many new leads say they found you through an AI assistant. It's a long-term play, not a quick tactic.

Outreach that keeps going after you log off.Leads, emails, follow-ups and replies, handled.

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Install with AI

Your coding agent sets up the FirstSales CLI and skills for you.

Prompt for Claude Code

I'm setting up FirstSales (https://firstsales.io), an AI outbound sales platform: campaigns, contacts, a reply inbox, deliverability and lead signals. Help me get my workspace sending real, good emails end to end, from Claude Code.

Read these first so you know how FirstSales works:
- Developer docs and API: https://developer.firstsales.io
- CLI: https://www.npmjs.com/package/@firstsales.io/cli
- Skills for coding agents: https://github.com/firstsalesio/firstsales-skills (read README.md and GUIDE.md)

Setup
1. Install the CLI: npm install -g @firstsales.io/cli
2. Install the FirstSales skills:
   claude plugin marketplace add firstsalesio/firstsales-skills
   claude plugin install firstsales@firstsales
3. Ask me if I already have a FirstSales account. If not, send me to https://app.firstsales.io to sign up.
4. Ask me to create an API key under Settings → API → API Keys, with only the scopes we need.
   Never ask me to paste the key into this chat. Tell me to run this in my own terminal, so the key stays hidden:
   read -rs FS_KEY && firstsales auth login --api-key "$FS_KEY"; unset FS_KEY
5. Run `firstsales whoami` and tell me which workspace and organisation we are connected to.

Then ask me about my business: what I sell, who I sell to (roles, company size, countries), my best customers, and what I use today for outbound (tools, lists, mailboxes). Walk me through:
1. Teaching FirstSales my business: website, offer, proof points and case studies in the knowledge base, so the AI writes like someone who knows the product.
2. Connecting my sending mailboxes and checking my sending domain: SPF, DKIM, DMARC and warm-up. If anything is unhealthy, tell me the exact DNS record to add.
3. Bringing in contacts: import my CSV or CRM export into a clean list, remove duplicates and bad emails, and block domains I must never email (customers, competitors, my own).
4. Building my first campaign: the right list, senders, steps and timing. Write the sequence with me, show me the drafts, and do not launch until I say yes.
5. Setting up Signals if it fits: find people engaging with LinkedIn posts about topics my buyers care about, and turn them into leads.
6. Inviting my team and giving each person the right access.

Once campaigns run, show me how to work the reply inbox from here: which replies need an answer, draft responses in my voice, and move good conversations into deals. If I use Cal.com, connect it so follow-ups can offer my booking link (not the first email).

Throughout, as you learn about my business, proactively suggest and help create:
- Reply templates for the questions and objections my prospects are likely to raise, based on my product, site and codebase if you can see them.
- Campaign ideas and segments worth testing, with the reason for each.

Safety rules:
- Show every change as a dry run (--dry-run) first and wait for my yes. Never send emails, launch campaigns or delete anything without my yes.
- Tell me before anything that spends credits, and how many.

Be opinionated. If the docs give a sensible default, just use it. Don't make me choose between five options.
Developer docs ↗npm: @firstsales.io/cli ↗GitHub: firstsales-skills ↗