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AI sales guides

ChatGPT Optimization guides for every industry.

ChatGPT has 100M+ weekly users. When they ask for recommendations, you want to be on the list. This guide shows you exactly how ChatGPT finds businesses and how to optimize your presence.

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  • 01

    Get recommended when ChatGPT users ask for industry solutions

  • 02

    Understand how ChatGPT's training data includes your business

  • 03

    Build the specific signals ChatGPT looks for

  • 04

    Track your ChatGPT visibility and recommendations

Every guide

Pick your industry. 94 guides.

Every guide follows the same outline: why the industry is different, four steps, common mistakes, tools, metrics and a 30-day start.

How the guidesare put together

Three ways in, one outline inside. Here is how to find the right guide and what you will find when you open it.

  1. Browse

    Three ways to find your guide

    Go by topic if you know the skill you want to work on. Go by industry if you want everything for one market in one place. Go by country if you are about to sell somewhere new. Each path ends at the same kind of guide, written for your situation.

    • By topic. Thirty sales topics and seven AI search topics.
    • By industry. Grouped so you find yours fast.
    • By country. Ten markets, each with local rules.
  2. Read

    Every guide follows the same outline

    Each guide opens with why your industry is different, then four steps: define who you are targeting, research what actually matters, write messages that get replies, and execute consistently. It closes with common mistakes, the tools and stack, the metrics that matter, a 30-day quick start and answers to common questions.

    • Why it is different. What sets your market apart.
    • Four clear steps. Target, research, write, execute.
    • 30-day quick start. A plan you can begin this week.
  3. Compare

    The same topic, written for each market

    Topics and industries form a grid. Pick a row to see every topic for one industry, or a column to see one topic across every industry. Comparing two versions side by side is a quick way to see what changes from one market to the next.

    • Row: one industry. Every topic for your market.
    • Column: one topic. The same skill across markets.
    • Every cell is a guide. One page per pair.
  4. Go local

    Country guides cover the local rules

    Before you email buyers in a new country, read its guide. It sets out how buyers there tend to like being approached, the email and data rules you should know about, and practical tips for that market. It is general information, not legal advice, but it tells you what to check.

    • Buyer habits. How the market likes to be approached.
    • Local rules. Email and data rules to check.
    • Practical tips. What to adjust before you send.
The short version

What every guide has in common

Whatever your industry, a few ideas show up in every guide. If you only have five minutes, start here.

  1. 01

    Be specific about who you sell to

    A clear picture of your buyer beats a big list. Name the role, the size of company, the problem they have and the moment they feel it. Everything else in the guide gets easier once this is written down.

  2. 02

    Research what actually matters

    You do not need a dossier on every lead. You need one or two real facts that connect their situation to your offer: a new location, a hiring push, a change in the market. That is enough to make a message feel written for them.

  3. 03

    Write like a person, not a brochure

    Short, plain messages that open with them, say why you are writing and ask one easy question tend to get more replies than long pitches. The words change by industry. The shape stays the same.

  4. 04

    Follow up, and know when to stop

    Most buyers are busy, so a few well-spaced follow-ups that add something new are part of the plan. Stop as soon as someone replies or asks you to, and honour every opt-out quickly.

  5. 05

    Measure a few numbers, consistently

    Pick the handful of numbers that tell you if outreach is working, such as replies, meetings and deals, and look at them every week. Change one thing at a time so you know what made the difference.

  6. 06

    Know the rules where you sell

    Email and data rules differ by country and sometimes by industry. Read the country guide before you start, say who you are in every message, and make it easy to opt out.

Before you start outreach

in a new market

A short list drawn from the guides. If you cannot tick a line, the matching guide will help.

  • You can describe your buyer in one or two sentences
  • You know the problem they feel and when they feel it
  • Your list matches that buyer, not just the industry
  • Every address on the list has been verified
  • Each message has one real fact about the person or company
  • Messages are short, plain and end with one question
  • Follow-ups are spaced out and add something new
  • Outreach stops as soon as someone replies
  • Every email has a simple way to opt out
  • You have read the country guide for where you are sending
  • You know which numbers you will check each week
  • You have a 30-day plan written down

More topics

Questions,answered plainly.

Can’t find yours? Write to us.

01How does ChatGPT recommend businesses?

ChatGPT recommends businesses based on its training data-public web content, reviews, mentions in authoritative sources, and semantic relationships. It doesn't browse in real-time for most users, so you need to be in the training data.

02Can I pay to appear in ChatGPT recommendations?

No. ChatGPT recommendations are organic based on training data, not ads. This is actually good-it means recommendations feel genuine to users. You earn your way in through signals and reputation.

03What type of content does ChatGPT prioritize?

ChatGPT values: 1) Clear, authoritative websites, 2) Customer reviews and testimonials, 3) Media coverage and press, 4) Educational content that demonstrates expertise, 5) Consistent brand messaging across the web.

04How often does ChatGPT update its knowledge?

ChatGPT's knowledge cutoff is updated periodically, but not in real-time. The key is building a sustained presence so when updates happen, you're included. Focus on long-term signals, not quick tactics.

05Should I create content specifically for ChatGPT?

Create content for humans that happens to be optimized for AI. Clear, structured content with genuine expertise works for both. Don't keyword-stuff or try to game the system-AI models are getting smarter at detecting that.

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Install with AI

Your coding agent sets up the FirstSales CLI and skills for you.

Prompt for Claude Code

I'm setting up FirstSales (https://firstsales.io), an AI outbound sales platform: campaigns, contacts, a reply inbox, deliverability and lead signals. Help me get my workspace sending real, good emails end to end, from Claude Code.

Read these first so you know how FirstSales works:
- Developer docs and API: https://developer.firstsales.io
- CLI: https://www.npmjs.com/package/@firstsales.io/cli
- Skills for coding agents: https://github.com/firstsalesio/firstsales-skills (read README.md and GUIDE.md)

Setup
1. Install the CLI: npm install -g @firstsales.io/cli
2. Install the FirstSales skills:
   claude plugin marketplace add firstsalesio/firstsales-skills
   claude plugin install firstsales@firstsales
3. Ask me if I already have a FirstSales account. If not, send me to https://app.firstsales.io to sign up.
4. Ask me to create an API key under Settings → API → API Keys, with only the scopes we need.
   Never ask me to paste the key into this chat. Tell me to run this in my own terminal, so the key stays hidden:
   read -rs FS_KEY && firstsales auth login --api-key "$FS_KEY"; unset FS_KEY
5. Run `firstsales whoami` and tell me which workspace and organisation we are connected to.

Then ask me about my business: what I sell, who I sell to (roles, company size, countries), my best customers, and what I use today for outbound (tools, lists, mailboxes). Walk me through:
1. Teaching FirstSales my business: website, offer, proof points and case studies in the knowledge base, so the AI writes like someone who knows the product.
2. Connecting my sending mailboxes and checking my sending domain: SPF, DKIM, DMARC and warm-up. If anything is unhealthy, tell me the exact DNS record to add.
3. Bringing in contacts: import my CSV or CRM export into a clean list, remove duplicates and bad emails, and block domains I must never email (customers, competitors, my own).
4. Building my first campaign: the right list, senders, steps and timing. Write the sequence with me, show me the drafts, and do not launch until I say yes.
5. Setting up Signals if it fits: find people engaging with LinkedIn posts about topics my buyers care about, and turn them into leads.
6. Inviting my team and giving each person the right access.

Once campaigns run, show me how to work the reply inbox from here: which replies need an answer, draft responses in my voice, and move good conversations into deals. If I use Cal.com, connect it so follow-ups can offer my booking link (not the first email).

Throughout, as you learn about my business, proactively suggest and help create:
- Reply templates for the questions and objections my prospects are likely to raise, based on my product, site and codebase if you can see them.
- Campaign ideas and segments worth testing, with the reason for each.

Safety rules:
- Show every change as a dry run (--dry-run) first and wait for my yes. Never send emails, launch campaigns or delete anything without my yes.
- Tell me before anything that spends credits, and how many.

Be opinionated. If the docs give a sensible default, just use it. Don't make me choose between five options.
Developer docs ↗npm: @firstsales.io/cli ↗GitHub: firstsales-skills ↗