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Austin, United States

Email Marketing agency in Austin, or run it yourself.

What to ask a email marketing agency in Austin, the email rules that apply in United States, and how FirstSales does the same work in your own account from $29/mo.

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  • 01

    Questions to ask any agency

  • 02

    Email rules for United States

  • 03

    Your list, your mailboxes

  • 04

    $1 for 3 days to try FirstSales

The problem

Hiring a email marketing agency is a big bet on someone else's work.

Most businesses in Austin want emails that reach the inbox and get replies. An agency can help, but you pay a retainer before you know what works.

Retainers before results

Most agencies bill monthly whether or not the campaigns land. You find out what works after you have paid for it.

Your list, their tools

The leads, the words and the mailboxes often live in the agency's accounts. When you stop, a lot of what you learned leaves with them.

Hard to see inside

It is hard to judge the work when you cannot see each email, each reply and each address the agency used.

Another way

Run it yourself with software that does the heavy lifting.

FirstSales does the work an agency would do, while you keep the list, the words and the mailboxes.

  1. 01

    Find the right leads

    Describe who you sell to. FirstSales finds leads with AI search and Google Maps and checks every address before it is used.

  2. 02

    Write and review

    Write your own emails, use a template, or let AI draft one email per person. Every draft waits in a review queue until you approve it.

  3. 03

    Send and follow up

    Mailboxes warm up over 21 days. Follow-ups stop the moment someone replies, and opt-outs apply across all your campaigns.

What FirstSales doesthat an agency would

The same jobs, done in your own account, from $29/mo.

  1. Leads

    Lead finding with checked addresses

    Search for leads with AI search or Google Maps, then let FirstSales check every address before it goes on a campaign, so bounces stay low and your domain stays healthy.

    1. 01

      AI search

      Describe your buyer in plain words.

    2. 02

      Google Maps

      Local businesses by area and type.

    3. 03

      Address check

      Every address checked first.

  2. Writing

    Emails written for one person

    Choose Manual, Template or AI drafts. AI Instructions let you set the tone and the rules, and the review queue means nothing goes out until you say so.

    1. 01

      Three ways to write

      Manual, Template or AI.

    2. 02

      AI Instructions

      Your tone, your rules.

    3. 03

      Review queue

      Approve before anything sends.

  3. Sending

    Mailboxes that stay healthy

    Each mailbox warms up over 21 days, gets a health grade and has its own daily limit. FirstSales checks your DNS when you connect a domain.

    1. 01

      21-day warm-up

      For every new mailbox.

    2. 02

      Health grade

      See which mailbox needs care.

    3. 03

      Per-mailbox limits

      Steady sending, every day.

Before you hire a email marketing agency

in Austin

Ask these questions. Good agencies answer them clearly.

  • Who writes the emails, and can I approve them?
  • Where does the contact data come from?
  • Are addresses checked before sending?
  • How many emails does each mailbox send per day?
  • Who owns the list and the mailboxes if we stop?
  • Do follow-ups stop when someone replies?
  • How are opt-outs handled?
  • Can I see real campaigns you ran for similar businesses?

Keep going

Questions,answered plainly.

Can’t find yours? Write to us.

01What should I look for in a email marketing agency in Austin?

Ask who writes the emails, where the contact data comes from, how they check addresses before sending, how many emails each mailbox sends per day, and what they report on. Good answers are specific. Ask to see real campaigns they ran for businesses like yours.

02How much does email marketing cost in Austin?

Agencies set their own retainers, so ask each one for a written quote. FirstSales is software you run yourself: plans start at $29/mo (Starter, 4,000 credits) and go up to $499/mo (Business, 175,000 credits), with custom Enterprise plans. You can try it for $1 for 3 days, and paying yearly costs about 20% less.

03Agency or software: which is right for my business?

An agency suits you if you want someone else to run everything and are happy to pay a retainer. Software suits you if you want to keep control of your list, your words and your mailboxes, and spend less. Many teams start with software, learn what works, and only hire help later.

04What rules apply to cold email in Austin?

In the US, cold B2B email falls under CAN-SPAM: an honest sender, a truthful subject line, a real postal address and a working way to opt out. Always include a clear way to stop hearing from you. This is general information, not legal advice.

05How long until I see results?

New mailboxes need a warm-up first; FirstSales warms each one up over 21 days. After that, results depend mostly on your list and your offer. Run a small test, read every reply, and improve before you send more.

06What does FirstSales do?

FirstSales finds leads with AI search and Google Maps, checks every address before it is used, warms up each mailbox, and sends follow-ups that stop when someone replies. You review drafts in a queue before they go out, and opt-outs apply across all your campaigns.

07Can I write my own emails?

Yes. Manual mode lets you write each email yourself, and Template mode sends your own words with no AI writing. AI drafts are optional, and every draft can be checked before it sends.

08How should I measure a campaign?

Count replies, positive replies, meetings booked and bounces. Open rates are unreliable because privacy features and security filters open emails automatically, so judge campaigns by replies.

Outreach that keeps going after you log off.Leads, emails, follow-ups and replies, handled.

Connect unlimited mailboxes and let AI agents find leads, write each email and follow up. Or send your own templates in manual mode. From $29/mo.

Start your $1 trial See pricing

$1 for 3 days · Cancel anytime · No contract

Install with AI

Your coding agent sets up the FirstSales CLI and skills for you.

Prompt for Claude Code

I'm setting up FirstSales (https://firstsales.io), an AI outbound sales platform: campaigns, contacts, a reply inbox, deliverability and lead signals. Help me get my workspace sending real, good emails end to end, from Claude Code.

Read these first so you know how FirstSales works:
- Developer docs and API: https://developer.firstsales.io
- CLI: https://www.npmjs.com/package/@firstsales.io/cli
- Skills for coding agents: https://github.com/firstsalesio/firstsales-skills (read README.md and GUIDE.md)

Setup
1. Install the CLI: npm install -g @firstsales.io/cli
2. Install the FirstSales skills:
   claude plugin marketplace add firstsalesio/firstsales-skills
   claude plugin install firstsales@firstsales
3. Ask me if I already have a FirstSales account. If not, send me to https://app.firstsales.io to sign up.
4. Ask me to create an API key under Settings → API → API Keys, with only the scopes we need.
   Never ask me to paste the key into this chat. Tell me to run this in my own terminal, so the key stays hidden:
   read -rs FS_KEY && firstsales auth login --api-key "$FS_KEY"; unset FS_KEY
5. Run `firstsales whoami` and tell me which workspace and organisation we are connected to.

Then ask me about my business: what I sell, who I sell to (roles, company size, countries), my best customers, and what I use today for outbound (tools, lists, mailboxes). Walk me through:
1. Teaching FirstSales my business: website, offer, proof points and case studies in the knowledge base, so the AI writes like someone who knows the product.
2. Connecting my sending mailboxes and checking my sending domain: SPF, DKIM, DMARC and warm-up. If anything is unhealthy, tell me the exact DNS record to add.
3. Bringing in contacts: import my CSV or CRM export into a clean list, remove duplicates and bad emails, and block domains I must never email (customers, competitors, my own).
4. Building my first campaign: the right list, senders, steps and timing. Write the sequence with me, show me the drafts, and do not launch until I say yes.
5. Setting up Signals if it fits: find people engaging with LinkedIn posts about topics my buyers care about, and turn them into leads.
6. Inviting my team and giving each person the right access.

Once campaigns run, show me how to work the reply inbox from here: which replies need an answer, draft responses in my voice, and move good conversations into deals. If I use Cal.com, connect it so follow-ups can offer my booking link (not the first email).

Throughout, as you learn about my business, proactively suggest and help create:
- Reply templates for the questions and objections my prospects are likely to raise, based on my product, site and codebase if you can see them.
- Campaign ideas and segments worth testing, with the reason for each.

Safety rules:
- Show every change as a dry run (--dry-run) first and wait for my yes. Never send emails, launch campaigns or delete anything without my yes.
- Tell me before anything that spends credits, and how many.

Be opinionated. If the docs give a sensible default, just use it. Don't make me choose between five options.
Developer docs ↗npm: @firstsales.io/cli ↗GitHub: firstsales-skills ↗