As your contact base grows, finding the right people to reach becomes its own job. Lists and tags are how you carve that base into segments you can actually act on — by industry, by source, by how warm a lead is. This release gives you full control over both, with the guardrails to use them confidently even while campaigns are live.
Full control over lists and tags
From the Contacts area you can now create lists and tags, rename them, merge two together, and delete the ones you no longer need. Everything updates in place, so a tag you rename stays attached to the same contacts and a list you reorganize keeps its members.
What you can do
- Create and rename — spin up a new list or tag in seconds, and rename it later without breaking anything that points to it.
- Merge — fold two overlapping tags into one; contacts that had either now share a single, clean label, with duplicates resolved automatically.
- Delete safely — removing a list or tag never deletes the contacts inside it; it only removes the label.
- Bulk apply — select many contacts at once and add or remove a tag in a single action, including across an entire filtered view.
Campaign-safe by design
Reorganizing your audience shouldn't put a running campaign at risk. These operations are built so that renaming, merging, or deleting a list or tag never removes a contact from a campaign they're already enrolled in, and never changes where they sit in a sequence. The labels are for your organization; the campaign's membership is protected independently.
How to use it
- Open Contacts and find the lists and tags panel.
- Use the controls to create, rename, merge, or delete — changes apply immediately.
- Select contacts and apply a tag in bulk to segment quickly.
- Build campaign audiences from the lists and tags you've defined.
Why it matters
Good segmentation is what separates outreach that feels personal from email that feels like a blast. The cleaner your lists and tags, the sharper you can target — and the more relevant every campaign becomes. By making these tools safe to use even mid-campaign, we've removed the usual fear that tidying up your contacts might quietly disrupt something already in flight.