TAM reality check for outbound: why your total addressable market is smaller than the spreadsheet claims, and what that means for volume.
Question CTA vs meeting CTA reply-rate data: when soft asks outperform, when direct meeting requests win, and CTA formulas for each stage.
Who owns cold email at a growing company: founder-led outbound, the first SDR hire, and when sales and marketing should share ownership.
How to run competitor-switch campaigns that target unhappy rival customers ethically, with real churn signals and no data scraping tricks.
