In Bhilad, South Gujarat, Enjay IT Solutions Ltd. is a SaaS beacon with a mission to redefine how Indian SMEs and mid-sized companies manage marketing, sales, and customer service. Founded by Limesh Parekh and hosted on www.sangamcrm.com, they faced a significant challenge—email outreach. That was until Firstsales.io transformed their email marketing, skyrocketing their open rates from 8% to an astonishing 22%.
Before Firstsales.io: The Struggles
The Challenge: Open Rates and Deliverability
Enjay IT Solutions Ltd. was stuck with an 8% open rate using Sendgrid. This dismal performance led to poor inbox deliverability, reduced engagement, and lost opportunities. The marketing department was particularly affected, as their campaigns were not reaching their intended audience. This led to missed KPIs, revenue goals, and a frustrated team.
The Limitations: Features and Integration
Sendgrid offered limited capabilities for targeted email marketing. The company had a dormant database of 150,000 email IDs stored in their CRM, which was not being utilized effectively. There was also no API integration, making it difficult to sync their email outreach with their CRM, SangamCRM.com.
After Firstsales.io: The Transformation
The Turning Point: Open Rates Skyrocket
The most significant change was in email open rates. They skyrocketed from a meager 8% with Sendgrid to an impressive 22% with Firstsales.io. This transformation led to universal acclaim across all departments, including marketing, sales, and tech.
The Strategy: Data-Driven Prospecting and Full Utilization
After switching to Firstsales.io, the company utilized the Prospector tool to gather targeted email data, leading to more personalized and effective campaigns. They also leveraged every feature of Firstsales.io, from Email Outreach to Warm Up and Prospector. The team is eagerly awaiting the API integration with SangamCRM.com, which they believe will be a game-changer.
The Support: A New Industry Standard
Firstsales.io’s customer support has been a revelation. The support team is lightning-fast and laser-focused, setting a new industry standard for customer service.
Differentiators: Why Firstsales.io Stands Out
Firstsales.io offers a trifecta of features—Email Outreach, Warm Up, and Prospector—that were not available in their previous platform. This comprehensive suite allows for a more targeted and effective email marketing strategy.
Future-Proofing: API Integration
The company is eagerly awaiting API integration with SangamCRM.com. They see this as the missing piece in their email outreach puzzle, allowing for seamless syncing between their CRM and email marketing efforts.
What sets Firstsales.io apart is its exceptional customer support. The support team is not just fast but also highly focused, providing solutions that are directly aligned with the customer’s needs. This level of service is setting a new industry standard, making Firstsales.io a preferred choice for companies looking for an all-in-one email outreach solution.
Firstsales.io has been a catalyst for growth for Enjay IT Solutions Ltd., transforming their email outreach strategy and setting them on a path to revolutionize SME and mid-sized company operations in India.