NewSee how
FirstSales
Why we built this

Built for the rep tired of sending into the void.

We spent years doing cold email the hard way: expensive tools, burned domains, 60% inbox placement on a good day. We built FirstSales to run the whole SDR loop for you and land 87% in the primary inbox, not spam.

  • Deliverability is not a feature. It is the product.
  • Bootstrapped and profitable. We answer to customers, not investors.
  • The full loop: finds leads, writes, sends, follows up, books the meeting.
Try it for $1See pricing

$1 for 3 days · Cancel anytime · Live in 8 minutes

8 min

Setup time

87%

Inbox placement rate

$29

Plans from per month

21 days

Warm-up to inbox-ready

Trusted by founders and SDRs
Mission
Fix Cold Email
Value
Customer First
Setup
8 min
Since 2024
Helping sales teams succeed
Global Reach
2024
Founded
<2%
Bounce
2.5x
Meetings
Inbox Placement87%
Bootstrap
Profitable
Customer First
Savings
$828/yr
Warm-up
21 days
Inbox Rate
87%

Our Story

From burned domains to 87% inbox placement.

We did not build FirstSales in a vacuum. We built it after testing every cold email platform on the market and finding them all wanting on the one thing that matters: actually reaching the inbox.

2023

The Frustration

Sending thousands of emails that never reached inboxes. Paying $97/mo for 60% placement. Watching domains get blacklisted overnight. We knew there had to be a better way.

2023

The Experiment

We tested everything: Instantly, Lemlist, Smartlead, Woodpecker. We spent months learning what works, what does not, and what is pure marketing hype.

2023

The Build

Assembled a team of engineers who understood deliverability. Built FirstSales from scratch with one goal: make the full SDR loop work, starting with 87% inbox placement.

2024

The Launch

Launched with 87% inbox placement. Word started spreading through the sales community.

2024

The Growth

Became profitable without a dollar of VC funding. Our customers fund our growth. We answer to them, not investors.

2024

The Scale

Founders and SDRs running the loop. Launched AI personalization, meeting booking, and web scraping for automatic list building.

2025

The Future

More automation, tighter deliverability, and the most complete AI SDR loop at $29/mo. One thing will not change: 87% inbox placement.

By the Numbers

Numbers that tell the real story.

We do not market vanity metrics. Every number here is something you can verify in your own account.

8 min

Live Setup

From signup to your first send

87%

Inbox Placement

Industry average is 60-70%

$29/mo

Plans From

Competitors charge $94-358/mo

21 days

To Full Warm-Up

Automated and smart

Under 2%

Bounce Rate

With automatic list cleaning

120+

Countries

Global customer base

Leadership

Built by people who actually do cold email.

No corporate suits. Just sales professionals who lived through the pain and decided to fix it.

UG

Udit Goenka

Founder and CEO

12+ years in sales and marketing. Built 3 companies from $0 to $1M+ ARR. Spent years doing cold email the hard way before building the tool he wished existed.

Deliverability first

Every product decision runs through one question: does this help more emails land in the primary inbox?

Bootstrapped by choice

No VC funding. Profitable since year one. We answer to customers, not a board.

The full loop, not half

We find the leads, write the email, send it, follow up, and book the meeting. Not just one step.

Fair pricing, always

List cleaning is free. Warm-up is included. $29/mo replaces a $97 tool plus manual prospecting.

Customer Stories

What founders and SDRs say.

Real reviews. No cherry-picked screenshots. Read them on Trustpilot.

Trustpilot

“As a small business owner, I have been using FirstSales.io for several months now, and I can confidently say it has revolutionized how I approach lead generation and customer acquisition.”

P

Pawel Stelmach

Business Owner, Small Business

Trustpilot

“It can automate email follow-ups for warm leads. The AB testing feature is pretty amazing, better than lots of other tools. I look forward to more tutorials and community events to teach up the cold email tips.”

A

Alice

Customer, Marketing

Trustpilot

“The FirstSales support is top notch. They answered my questions and got me set up in no time. Very smooth process and I was blown away how fast the support responded and it is a Sunday here!”

M

Michael Lamothe

Customer, SaaS

Recognition

The market has noticed.

Independent platforms and real users agree: FirstSales delivers.

G2

Verified reviews

Rated by real users on the G2 marketplace.

Capterra

Listed and reviewed

Independent customer reviews on Capterra.

Trustpilot

Customer-rated

Real reviews from FirstSales customers.

Our Journey

From idea to an AI SDR founders rely on.

Every milestone brought us closer to an AI SDR that books meetings.

2023

The Problem

After 12 years in sales, our founders realized cold email tools were broken. Expensive, complicated, and ineffective.

Q2 2023
2023

The Research

Tested every tool on the market. Analyzed what worked, what did not, and what was pure marketing hype.

Q3 2023
2023

The Build

Assembled a team of engineers who understood deliverability. Built FirstSales from scratch in 3 months.

Q4 2023
2024

The Launch

Launched with 87% inbox placement. Early users joined fast and word started spreading.

Q1 2024
2024

The Growth

Became profitable without external funding. Competitors started taking notice.

Q2 2024
2024

The Scale

Founders and SDRs. Launched AI personalization, meeting booking, and automatic lead scraping.

Q3 2024

Put the full SDR loop to work today.

Finds your leads, writes the email, sends, follows up, and books the meeting. 87% lands in the primary inbox, not spam. From $29/mo.

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General

Deliverability

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