follow up email

Follow Up Email: 10 (Crazy) Follow Up Emails That Works

Follow up email is one of the most important emails you’ll send. It can either lead to a sale or turn away potential customers. This article shows you ten types of follow-up emails you should be sending.

When was the last time you sent an email to someone who has bought from you before? Did you send a follow up email after the sale?

It’s essential to follow up with customers after they’ve purchased from you. Studies show that sending follow up email increases customer satisfaction and reduces returns. It helps you build trust, maintain relationships, and increase sales.

But how do you decide which type of follow-up email to send? And how often should you send them?

In this post, I’ll go over ten types of follow-up emails you should be sending and explain why each one works.


  • Workers spend up to 28% of their time reading and responding to emails, so we understandably develop strategies to speed up the process.
  • Academics found that 16% of us deferred responding to emails at least once a day.
  • Ideal Number of Follow-Ups study from Iko System saw an 18% response rate to the first email they sent and 13% to the fourth.
  • The sixth email in the sequence received a massive 27% response rate.
  • Yesware reports that a colossal 70% of email chains stop after just one unanswered email.
  • But 92% of people give up after hearing ‘no’ four times.

Table of Contents

What is a Follow Up Email?

A follow-up email is a message sent after someone has interacted with your business online. It’s usually sent within 24 hours of the initial interaction and includes a link to the person’s profile or contact details. A follow-up email aims to remind customers of your brand, offer additional value, or ask for feedback. 

It’s important to note that follow-up emails are different from outreach emails. For example, outreach emails connect with new leads, while follow-up emails keep existing customers engaged.

Why Send Follow-Up Emails?

There are three main reasons you should be sending follow-up emails.

1. To Keep Customers Engaged

You want to keep your customers engaged because it builds loyalty and encourages repeat purchases. Studies have shown that customers are more likely to buy again when customers receive regular communication.

2. To Increase Sales

You want to increase sales by reminding customers about products they may not remember purchasing. When customers don’t hear from you, they assume there’s something wrong with your product or service. But if you send follow-up emails, it lets them know everything is fine.

3. To Build Trust

Sending follow-up emails makes you look like a trustworthy company. If you make promises on social media, you need to deliver on those promises. Otherwise, you could lose credibility.

Response Rate Ideal Number of Follow Ups: 

It’s always best to follow up after sending a message, whether it’s via email, text, or phone. The response rate ideal number of follow-ups depends on who you’re contacting and what type of relationship you have with them. For example, if you’re following up with someone who has just signed up for your mailing list, you might send two emails over a week. However, if you’re following through with a customer service representative, you might wait until you hear back from them before sending another email.

Regardless of the situation, it’s important to remember that every person responds differently. For example, some people respond immediately, while others may require multiple messages before responding. Therefore, it’s essential to track your responses and adjust your follow-up accordingly.

In addition to tracking responses, it’s also helpful to set expectations. For example, when you’re following up with a client, it’s essential to let them know you will follow up with them. It lets them know that you care enough to continue communicating with them and allows them to ask questions or provide feedback.

If you’re trying to reach a potential client, you may want to consider setting up a drip campaign. Email drip campaigns allow you to send a series of messages to a group of contacts. These messages can include anything from newsletters to sales pitches.

Email drip campaigns can help reach new clients or customers and keep current ones interested in your business. These email drip campaigns are a great way to increase email conversion and

How Long Should You Wait Before Sending a Follow Up Email?

It’s common to send follow-up email messages after someone has purchased from you. But just how long should you wait before sending another email? The answer depends on several factors, including the type of sale you had, whether or not the customer bought anything else, and how much time has passed since the initial transaction.

For example, if you sold a $100 item, you might want to wait two weeks before following up with a second email. However, if you sold a digital download, you could follow up sooner. In addition, if you sent a promotional offer along with the purchase, you might want to follow up immediately.

There’s no hard rule for how long you should wait before following up with customers. It depends on the situation. For instance, if you sell a physical product, you might want to give your customers time to receive the package before contacting them again. So, for example, if you sell digital downloads, you might want to get customers within 24 hours.

Regardless of the type of sale you have, it’s always best to err on caution. Don’t let your customers forget about you, and don’t lose potential sales due to poor communication.

What Are The Best Strategies for Following Up With Customers?

Now that we’ve covered some basic guidelines for following up with customers, it’s time to share some strategies for doing so effectively. Here are five tips for getting better results when following up with customers:

1) Send personalized messages. One of the most effective ways to get noticed is by personalizing your messages. Instead of using the same generic “Dear Customer” greeting, try something like “Hi, I hope you’re having a great day.” Personalized messages make customers feel more connected to you, which leads to higher reply rates.

2) Use social media. Social media platforms such as Twitter and Facebook are an excellent way to stay top-of-mind with your customers. You can use these platforms to promote special offers, announce new products, and even engage with customers directly.

3) Keep your message short and sweet. A good rule of thumb is to keep your messages under 250 words. It keeps your messages brief while conveying all the essential information and increasing your reply rates.

4) Create a template. When you start creating your first follow-up email, you’ll probably notice that you write the same thing every single time. That’s because you haven’t made any templates yet! Creating a template allows you to write the same message repeatedly without rewriting everything each time.

5) Make sure your subject line stands out. While your body text may be short, your subject line is what will catch a customer’s attention. To create a strong subject line, focus on keywords related to the content in your email. For example, if you’re promoting a discount, include the word “discount” in your subject line.

6) Include links. Links are one of the most powerful tools available to marketers today. They allow you to send a link to a specific page or resource, which helps increase click-throughs. Try including links to your website, blog posts, social media pages, etc.

7) Email Campaigns:

Email marketing has become an essential part of many businesses’ online marketing strategies. For example, it allows companies to reach customers directly without paying for advertising space on other sites. For example, email campaigns can send promotional messages, newsletters, and special offers.

To maximize the effectiveness of your emails, you’ll need to follow certain best practices. For example, you’ll want to include a clear subject line, personalize each message, and provide value to your subscribers.

It’s also important to remember that email marketing doesn’t work unless you deliver the promised content. Make sure that you follow through on your promises, and don’t forget to thank your customers for their business.

How to Write a Follow-Up Email:

We have discussed the ideal time to send an email and the best follow-up strategies. Now, let’s dive into how you can write a follow-up message that is bound to get you a response.

Let’s dive in:

1. Choose the right time

It’s always best to send emails after a user has acted on your website. For example, if someone signs up for your newsletter, you could send them a welcome email within 24 hours.

However, if you’re sending an email to thank someone for visiting your website, wait until a few days later. Sending too soon might seem like spam, and you don’t want to risk losing potential customers.

Also, consider the timing of your email based on where the customer is in their journey. For instance, if someone just signed up for your newsletter, it would be appropriate to send them a welcome email immediately. However, if they’ve visited your website multiple times, you might want to email them to thank them for coming back.

2. Begin with a short reminder note about your last conversation

Follow-up emails are an essential part of business communication. Whether you’re sending a thank you email after a meeting, responding to a customer service inquiry, or following up with a client, these messages are an opportunity to reinforce your relationship with someone.

First, send a quick message letting them know that you received their request and that you’d love to hear from them again soon. Then, move into the meat of the email by addressing the specific issue that prompted their initial contact. Finally, make sure to include a link to the original email if possible so that they can easily access it.

After you’ve addressed the issue, end the email with a summary of what you discussed and ask if there was anything else that they needed to know. Don’t forget to sign off with a friendly greeting, like “Hope we talk soon!”

3. Don’t beat around the bush

Email marketing has become a powerful tool for businesses of all sizes. It allows companies to reach customers directly without paying for expensive advertising. However, if you send emails too frequently, it could lead to unsubscribes and lost sales.

Try to send personalized and relevant emails to each recipient to avoid these problems. Include details about who you’re sending the email to and what you’d like them to do next. Also, don’t forget to include a link back to your website so that visitors can quickly return if they decide to subscribe later.

Include a clear email subject line to catch attention. It should contain your company name, brand, and offer. Don’t overuse exclamation points or other emoticons; they’re considered spammy. And remember to proofread your emails before hitting send.

It’s also good to add a few extra touches to your emails. For example, you can include a signature image or logo to give your message a personal touch. You can also have a brief bio about yourself or mention a recent accomplishment. These small touches can help to build trust between you and your subscribers.

4. Be specific and add a distinct CTA to your follow up email

Follow-up emails are crucial to keeping customers interested in your brand. When sending these emails, it’s essential to be specific and include a clear call to action. For example, if you sell products, you might send an email asking customers to buy a certain item. Or, if you offer services, you could ask customers to schedule a free consultation.

Make sure that the CTA button is visible and easy to click. Also, avoid including too many links in your email. Instead, focus on just a few key points. Include a link in the subject line that leads directly to the CTA button. It will help to keep your message concise and direct.

To ensure that your follow-up emails are effective, test different variations of your messages: test other subject lines, body copy, and calls-to-action. Once you’ve found the best combination, use it consistently.

5. Keep it short and simple

If you send emails regularly, you probably know just how easy it can be to avoid sending too many emails. It’s tempting to try to cover everything in every email, but you risk losing your reader’s attention if you do that. 

Instead, focus on making each email brief and concise. Don’t worry about being overly formal; instead, focus on keeping your messages short and sweet. People appreciate being treated with respect, and they’ll feel appreciated if you give them a quick summary of what you wrote in your last email.

Also, remember that you don’t have to include a signature in every email you send. Instead, save it for special occasions or when you need to emphasize a point. 

The email body should consist of only one paragraph. If possible, limit this paragraph to two sentences. This will make your message more readable and easier to digest.

6. Segment the audience and use lead magnets

One thing that many marketers struggle with is segmenting their audiences based on interests and demographics. It’s easy to send emails to everyone, but if you want to convert leads into customers, you need to focus on who you’re sending messages to.

You need to figure out who has shown interest in your company and what they might be interested in. Once you have that information, you can create targeted emails that appeal to each person. Lead magnets are a great way to connect with leads. These are freebies that you give away for free to potential customers. For example, you could offer a white paper, cheat sheet, checklist, or guide for free.

Lead magnets can work well in combination with other types of content. For example, you can provide a free download and the lead magnet. The download could contain additional resources you’ve created specifically for that prospect. It helps you build trust with the reader and increases their chance of buying from you.

After you’ve collected enough data, you can segment your audience into different groups. You can then use these segments to send personalized emails to each group. Finally, it allows you to reach specific individuals while keeping your message consistent.

Use lead magnets to collect names and email addresses. Then, you can send out a series of emails over time. Each email contains a link to a downloadable resource that you’ve created especially for that person.

The more personal you can make your emails, the higher response rates you’ll receive. Try including a picture of yourself or someone you know personally. It makes the recipient feel more connected to you, which will make them more likely to respond.

7. Use social proof

Social proof is a term used to describe that people tend to act in ways that match what other people are doing. In other words, if lots of people are liking or commenting on a Facebook post, then it’s likely that you should too.

This concept applies to emails, too. For example, when someone sends an email to a group of friends, they typically include a link to the message. People who receive these messages often click through to read the full version of the email.

By including a link to your email in another person’s message, you can gain exposure for yourself without spending money on advertising. This type of outreach is called “social proofing,” and it’s a great way to generate leads and drive sales.

8. Acknowledge Their Interest

After sending a cold email, it’s essential to acknowledge that person’s interest in your business. It shows that you were able to connect with them and that you care enough to follow up after the initial contact.

To do this, send a quick response thanking them for reaching out and letting them know that you’d love to hear from them again. Don’t forget to include your best offer or ask if there’s anything else you can do for them.

Include a link back to your website so that they can learn more about your business. The last thing you want is for someone to click through to your website and then decide against working with you.

9. Provide Value

In today’s world, most people expect to receive value from the companies they interact with. So when someone signs up for your email list, they wish to receive emails that provide value. It doesn’t matter if the emails are promotional or educational; if they don’t feel like they’re providing value, they’re likely going to unsubscribe.

To avoid losing subscribers, make sure that every email you send provides value. You shouldn’t just focus on selling products or promoting services; instead, you should include valuable information that helps your subscribers solve problems or learn new skills.

One way to add value is to ask questions. For example, if you’re sending out an email requesting your email recipient to share a link to a particular article, you could ask them: “What was the last thing that you learned?” or “What would you like to learn next?” These questions can help you build relationships with your subscribers and create a stronger connection between you and them.

It’s also important to remember that there’s no such thing as too much value. People who subscribe to your email list are interested in receiving quality content, so don’t ever cut corners. So make sure that you’re always putting forth your best effort.

10. Show Absolute Belief in Your Product’s Fit for the Prospect.

Follow-ups are crucial if you want to convert leads into customers. The best way to do this is to show absolute belief in your product’s fit for the prospect.

You need to believe in your product enough to convince the prospect that they need it. It’s easy to fall into thinking that you know everything about your product, but prospects don’t feel the same way.

To avoid this pitfall, ask yourself these questions:

1. What would happen if I didn’t sell this product? Would anyone else benefit from it?

2. Is there anything I’m missing that could hurt my sales?

3. How can I make the sale easier for the customer?

4. What can I do to make the prospect feel special?

5. What can I say that will inspire confidence in the prospect?

6. What can I say to make the prospect feel comfortable?

11. Close Your Email

Email is still one of the most effective ways to communicate with customers and prospects. But if you send emails without closing them properly, you could lose business.

Here are three tips for closing your emails effectively:

1. Make sure that your subject line is clear and concise and should include the main point of your message.

2. Include a link to your website in your email’s body that helps reinforce the connection between your brand and your customer.

3. Always end your messages with a call to action. For example, say you sent an email asking for feedback from your customers. At the end of the email, ask them to reply directly to you or share their thoughts on Facebook.

These tips will help you close your emails effectively and grow your business.

10 Types of Follow Up Emails You Should Be Sending

The tips above can help you write sure-fire response-driven emails, but what type of follow-up emails should you write in different situations. Here are ten types of follow up emails you should be sent to convert your leads.

1. Thank You Email –

Thanking customers helps build trust between you and your customer base. A thank you email is an excellent follow-up after someone has purchased from you. It lets them know that you appreciate their business and value their feedback.

It’s also an excellent opportunity to remind them of anything else they need to complete. For example, if they haven’t received their receipt yet, you could send another email asking them to confirm their purchase. Or, if they didn’t receive their shipping confirmation, you could ask them to let you know where they’d like their package shipped.

Don’t forget to include a link back to your website so that they can quickly return to buy again. And remember always to double-check your emails for typos and grammatical errors. These minor mistakes can hurt your reputation.

2. Newsletter Signup – 

Email marketing has become a massive part of many businesses marketing strategies. It’s proven to be effective in driving sales and increasing brand awareness. However, if you aren’t sending emails regularly, you could be missing out on potential customers.

You should consider creating a subscription form on your website to avoid this problem. When visitors sign up for your newsletter, they’ll receive periodic emails. These emails can contain helpful tips, offers, and other helpful information.

It’s also essential to send follow up emails after someone signs up for your newsletter. This is where you can continue to build rapport with your subscribers and provide additional value. For example, you might offer a discount code that expires in 30 days. Or perhaps you’d like to thank your subscriber for signing up. Whatever you decide to do, remember always to be polite and friendly. That’s the best way to keep your relationship going strong.

3. Promotional Email –

When someone buys a product or signs up for a service, you should send them an email promoting your next promotion. This keeps them informed and interested in what you have to offer.

You can use these emails to promote your latest products or services. If you’re running a sale, you can announce it here. But don’t just send one promotional email every time you launch something new. Instead, try sending several over some time.

4. Customer Service Email –

One of the most common emails sent from businesses is customer service emails. These emails are used to respond to customers’ questions or concerns about products or services. While these emails are helpful, many companies send too few of them.

To avoid sending too few emails, you need to understand your ideal customers and tailor your messages accordingly. For example, if you sell clothing online, you probably want to focus on women between 18 and 30. You could also segment your email lists based on location, gender, age, interests, or other factors.

Once you’ve determined who your ideal customers are, you can create different kinds of emails that appeal to each group. For example, you might send a generic email to everyone, but you could also send a personalized email to someone who has purchased a specific item.

Another thing to consider is whether you should send follow-up emails. Many business owners feel that they shouldn’t send follow-ups unless they receive a response from the recipient. However, studies have shown that following up after a week or two can lead to higher sales. So, while it’s always best to wait until you hear back from a customer before contacting him again, you might be able to gain more sales by sending a follow-up email sooner than later.

The bottom line? Don’t underestimate the power of follow-up emails. It’s easy to assume that no one wants to buy from you anymore after receiving a single message. But, if you send follow-up emails regularly, you can build trust with your customers and increase your sales.

5. Order Confirmation Email –

It’s common practice to send a follow-up email after someone has placed an order on your website. However, many businesses forget to include the necessary details in these emails. For example, if a customer places an order for a specific item, you should provide them with the shipping address and method.

It helps customers feel comfortable placing orders online, knowing that they’ll receive their items promptly. It also allows you to remind them of their order and offer additional discounts or promotions.

In addition, you should always include a link back to your website in every follow-up email. In addition, it allows customers to access their accounts and place future orders easily.

We’re already talking about the confirmation email; it is essential to note that the appointment confirmation email is another type of follow-up email. This type of email is usually sent when a person schedules an appointment through your website. In this case, you will need to make sure that you include all the information required to confirm the appointment.

6. Account Activation Email –

Email activation is a common practice among online businesses. It allows customers to access certain features or products without creating an account. For example, if someone purchases a digital download from your store, they might receive an email asking them to confirm their purchase.

This type of email is called an “account activation email,” It helps prevent fraud by ensuring that only legitimate accounts are created. When sending these emails, include a link in the body of the message that leads to a confirmation page. In addition, it will allow customers to verify their identity and avoid being charged twice easily.

In addition to account activation emails, you should send follow-up emails after a customer has purchased a product or service. These emails can thank customers for buying from you, offering additional services, or providing support. In addition, make sure to personalize each email to address concerns and answer customers’ questions.

One last thing to remember is that you shouldn’t send too many emails. Too many messages can annoy customers and lead to unsubscribe requests. Instead, send just enough emails to keep customers interested and happy.

7. Password Reset Email –

You should send them a password reset email when someone forgets their password. While this email isn’t as crucial as other follow-up emails, it’s still beneficial. It lets them change their password easily and prevents others from accessing their information.

Ensure all of the necessary details in this email so that users don’t need to contact you for help. In addition, it contains links to frequently asked questions and instructions on how to reset passwords.

8. Welcome Email –

Your welcome emails are an opportunity to introduce yourself and your business to potential customers. It’s a chance to build rapport, establish trust, and build strong relationships with your clients. In addition, these emails allow you to share valuable information about your company and products.

Before sending your welcome emails, consider who you’re targeting. Are you reaching out to existing clients or prospects? Do you want to reach out to new leads? What kind of content would be most effective?

Once you’ve decided who you’re targeting, write your message. Make sure that it’s short and sweet. Don’t send too many messages; instead, focus on just a few key points. Also, avoid being overly promotional. Instead, try to provide value to your recipients.

Next, choose the best times to send your emails. For example, if you’re trying to generate sales, send your emails during peak hours. If you’re trying to grow your mailing list, send them after someone has subscribed.

Finally, test different subject lines and body copy. Try changing the wording to see which works best. Once you’ve found the perfect combination, send your emails!

9. New Product Announcement Email –

An announcement email is a great way to let customers know about a new product or service that you’re offering. It’s also a great way to build trust and loyalty among your current customers.

To create a successful announcement email, follow these tips:

1. Include a clear subject line.

2. Write a short introduction paragraph.

3. Include a link to your product or service.

4. Add a CTA button.

5. Send the email from your company’s primary email address.

6. Make sure that the email looks professional.

7. Don’t send too many emails.

8. Schedule your emails to go out at different times of the day.

9. Test your emails to make sure that they perform well.

10. Keep track of who opens your emails.

10. Referral Program Notification Email –

One of the best ways to generate leads is through referral programs. These programs allow businesses to reward customers who refer others to their services. The goal of these programs is to create a long-term relationship between the company and its customers.

To set up a successful referral program, you’ll need to send a notification email to each person who signs up for your service. This email needs to include details about the referral program, including how much money is offered. It also needs to provide instructions on how to claim the rewards.

In addition to sending the notification emails, you’ll also want to follow up with the people who sign up for your referral program. Then, send them a thank you email after completing the registration form. This email can include a link to your terms and conditions page where they can read about the program’s rules.

It’s also good to send a welcome email to new referral program members. In this email, you can share tips on maximizing the program’s benefits. For example, you could offer a special discount if they refer someone else.

After you receive referrals from your existing customers, you’ll want to send another email thanking them for referring you. This email can highlight the benefits of signing up for your referral program and remind them why they signed up.

Once you’ve sent out the notifications and followed up with your new members, you’ll want to continue nurturing those relationships. Send them a monthly newsletter to stay connected and let them know about any promotions or events you have.

The best thing about email follow-up is that it doesn’t cost anything. So instead of spending money on other marketing tactics, you can use email to grow your business.

Avoid These Mistakes When Writing a Follow Up Email

If you don’t follow up properly, you may lose potential clients. However, when prospects see that you haven’t responded to them, they might assume that your business isn’t worth contacting.

If you lose a client, it’s not always easy to get them back. But by following up with them, you can keep them as a customer.

So here are some mistakes that you should avoid making when writing a follow-up email.

1. Don’t make promises.

One thing that we all love doing is making promises. We promise our friends that we’ll meet them later for dinner, we promise ourselves that we’ll exercise tomorrow, and we promise our bosses that we’ll finish the project on time. But when it comes to follow-ups, we tend to break our promises.

We promise our clients that we’ll send them a report on Monday, but then we forget until Tuesday. We promise our employees that we’ll give them a raise next month, but then we never do. And we promise our partners that we’ll pay them back on Friday, but then we just don’t.

Promises are great, but you shouldn’t make promises that you can’t control if you want to keep your word. Don’t make promises you know you can’t deliver on. Instead, focus on delivering quality work instead of quantity.

It is especially true when it comes to follow-up emails. People hate being sent emails asking them to do something they didn’t sign up for. So, when sending a follow-up email, always make sure that you’re asking for something that will benefit the recipient.

For example, let’s say that you promised your client that you’d send him a report on Monday. Then, he asks you for more details on Thursday. He wants to know exactly what he needs to do to receive his report on Monday.

Instead of saying, “I’m sorry I forgot,” you could say, “Let me check my calendar, and I’ll get back to you with the exact date.” You’re still keeping your promise, but you’re also showing that you care about your client’s business.

2. Don’t ask too many questions.

Instead of asking too many questions, try sending a short message instead. For example, if you sell a service, you could say, “I noticed that you signed up for our free trial last week. We’d love to hear from you again soon!”

This approach allows you to provide value without being pushy. It also lets you build rapport with your subscriber base while reminding them of who you are and what you offer.

3. Don’t complain:

One common mistake that many marketers make is complaining about the lack of response from prospects. While it’s true that sometimes you might not hear back from someone, it doesn’t mean that they didn’t receive your message. Most people who respond to emails aren’t interested in purchasing anything. Instead, they just wanted to let you know that they received your message. So instead of complaining, try sending another email asking if they had any questions or concerns.

4. Don’t give too little information:

To avoid giving too little information, include a link to the product or service you’re promoting. Also, try to keep your messages short and sweet. Don’t send lengthy emails unless you have something exceptional to say. Instead, focus on providing value to your subscribers. Relevant content in the email body is more likely to earn you repeat business than long-winded sales pitches.

Include a CTA button or offer in every email. Make sure that your CTA is clear and easy to understand. Include a link back to your website if possible. It will allow your subscribers to click through to learn more about your business quickly.

5. Don’t sound desperate:

Email follow-ups are a great way to keep in touch with your customers and prospects. However, you risk coming off as spammy or annoying if you send emails too frequently.

To avoid sounding desperate, try sending follow-up emails at different times of the day. For example, you might receive a higher response rate if you send an email during regular business hours. However, if you send an email after work hours, you could reach more people who aren’t online.

Also, consider sending follow-up emails via text message instead of email. Text messages are easier to read and respond to, and they’re less likely to get blocked by spam filters. In addition, you can include a link to your website in the body of the text message. Finally, it will allow recipients to click through to your site without opening another email.

Lastly, don’t forget to thank your subscribers for opening your emails. It’s easy to assume that everyone opens every email in their inbox, but many people delete these messages without ever seeing them. Again, thanking your subscribers shows that you value their time and attention, encouraging them to continue engaging with your brand.

6. Don’t Hide Key Elements in Long Text:

Long text messages are a pain to read, especially if you’re trying to follow up with someone after sending them a message. But, if you want to avoid losing potential customers, you need to send long texts.

Consider breaking them into smaller chunks to ensure that your messages aren’t too lengthy. For example, instead of saying “I’m sorry,” say “Sorry for the delay.” Or, if you’re trying to sell something, break down your offer into multiple bullet points.

Make sure that you include a link to your website or landing page so that people can learn more about your business. It’s also important to have critical elements in your emails. Include an email subject line that includes the person’s name and a short description of what you’re contacting them about. And finally, don’t forget to add a CTA button or other type of call-to-action that encourages people to click through to your website.

7. Not Using Enough Personalization in Your Follow-Ups:

One of the most common mistakes businesses make when sending follow-ups is failing to personalize each message. It’s easy to send generic emails that look like everyone else’s, but if you want to stand out from the crowd, you need to add personalized touches to every email you send.

Personalized messages are much more likely to get read and responded to. For example, if you sent a follow-up email to someone who just signed up for your service or after an initial meeting, you could include details about their account. Or, if you sent a follow-up after someone purchased a product, you could mention that you noticed they were interested in a particular item.

To make your emails more effective, try these tips:

• Include a link to a specific part of your website where customers can view their purchase history.

• Include a link to your company’s Facebook page or Twitter profile.

• Include a short video or photo of yourself.• Add a signature line at the bottom of your emails.

• Make sure that your subject lines are unique and attention-grabbing.

• Don’t forget to proofread your emails before hitting send.

Don’t let your business suffer from poor customer service. The best way to avoid this problem is to provide excellent customer service. In fact, according to research conducted by the American Customer Satisfaction Index, companies that offer fantastic customer service experience tend to outperform those with mediocre service.

The key to providing exceptional customer service is to listen closely to your customers. Listen to what they say and ask them questions. Then, respond promptly to any issues that arise. And finally, thank your customers for choosing your business.

7. Cold Outreach:

One of the most common mistakes marketers make is sending cold emails to potential customers. While cold outreach can be effective if done correctly, it’s best to avoid it altogether. Cold emails are impersonal and lack authenticity, making them less likely to generate interest from recipients. Similarly, Cold email campaigns should be avoided.

Instead, try following up with warm emails. Warm emails are personalized messages sent after initial contact has taken place. The goal of these emails is to build trust between you and your customer, which leads to higher conversion rates.

Warm emails are different from cold emails in several ways. First, they’re personal. Instead of being generic, they include details about the person who received the email. Second, they’re more targeted. Instead of going to everyone on your list, they focus on specific individuals based on previous interactions. Third, they’re more likely to lead to sales. Because they’re personalized, they’re more likely than cold emails to result in a response.

To create warm emails, follow these tips: Include a personalized subject line. Personalized subject lines are more likely to get opened and read. Write a clear message. Clear messages are easier to understand and remember, resulting in higher open rates. Include a link to your website. Links are a great way to direct visitors back to your website. Make sure that the link is easy to click.

Follow-Up Email Template

This follow-up email template is designed to follow up after initial contact has been made. This template is designed for any type of lead generation campaign.

1. Email Sample:


Thank you for contacting us about our services. I am happy to hear that you found my company interesting and would love to speak with you further about what we do.

I am going to send you a copy of our brochure to give you a better understanding of our services. If there is anything else I can answer for you, please let me know.

Thanks again,

Best Regards,

(Your Name)

This follow-up email template is meant for networking. Example: You made contact with a potential client at a networking event, and you wanted to pursue the conversation forward.

2. Email Sample:


Thank you for taking the time to read my email. I wanted to follow up with you regarding our conversation about. (talk about the topic)

I hope you had a wonderful holiday season and wish you a happy New Year!


(Your Name)

Frequently Asked Questions

How to keep track and follow up on emails?

Email marketing is a powerful tool for businesses, but it's easy to lose track of who has opened your messages and what they said. It's especially difficult if you send multiple emails over a long time.

To avoid losing track of your emails, create a spreadsheet where you can record the following details:

  • Email address
  • Date sent
  • Subject line
  • Who opened the message
  • What was said

It will allow you to keep track of who opens your emails quickly, and you can then follow up with them later.

It's also worth noting that you can add reminders to your calendar to remind yourself to follow up with contacts. For example, you could set a reminder to send an email two weeks after someone opens your message.

How to send a follow-up email after no response

It's easy to assume that if someone doesn't respond to your initial message, they didn't care enough to read it. But sometimes, people just aren't interested in what you have to say. In these situations, it's best to try again later.

You can set up a follow-up sequence in your autoresponder software to avoid sending multiple emails. For example, you could create a series of emails that contain different types of content. The first email might include a link to a blog post, while the second email would include a PDF file.

This approach allows you to provide value without being annoying, and it gives you a chance to build trust with potential customers. It's also worth noting that you shouldn't send too many follow-up emails. Too much spammy messaging can turn off potential customers. Instead, focus on sending two or three emails over a period of several days.

What are the best tactics for a follow-up email?

Whether you're sending a thank you email after someone signs up for your mailing list or a follow-up email after someone purchases from you, it's always good to send another message to remind them of your company's services.

Include a link to your homepage in your emails to visitors who sign up for your mailing list can easily access your website. Also, include a short description of your business and a few bullet points describing your products or services.

Don't forget to add a CTA button to your emails. These buttons encourage recipients to click through to your website or contact form, allowing you to collect additional data about your customers.

Make sure that you personalize each email that you send. Include a personalized subject line, a brief introduction, and a short description of your products or services. Finally, make sure that you include a clear call-to-action button.

It is just a tiny sampling of the many ways that you can boost your email marketing efforts. 

How to write a follow-up email subject line?

Your emails are probably one of the most effective ways to grow your business. But if you send too many emails without giving them enough attention, you could lose customers.

To avoid this, it's essential to give each email a unique subject line. The best way to do this is to use a catchy phrase that relates to the content of the email itself. For example, if you're sending a sales email, you might include the word "sale" in the subject line.

It helps grab the reader's attention and encourages them to open your email. It's also a great way to stand out from other emails in their inboxes.

When to send a follow-up email?

There's no hard and fast rule when following up after sending a lead magnet. Some experts recommend waiting a few days, while others say it's best to wait a week. Either way, it's always a good idea to send a quick email thanking your leads for taking the time to fill out your form.

The Bottom Line:

In conclusion, follow-up emails are crucial to any successful marketing campaign. They’re also pretty easy to send if you have a basic knowledge of email marketing. Remember that you should always be sending follow-ups after sending an initial email. And don’t forget to include a link to your website or blog in each follow-up email. In this way, your conversion rates can drastically improve with effective follow-up emails.

While writing follow-ups is a skill that most people have trouble mastering. But if you master it, you’ll find that it’s a powerful tool that will help you build relationships with your clients, prospects, and customers. And when you use it correctly, it can also help you generate leads and sales. So practice makes perfect, right?

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