If you failed to close a sale in the last 24 hours… watch this video Right Now: 👉

10x to 50x Your Revenue in the next 12 months.

100% Money Back Guarantee.

This cohort will pay for itself, or you will get your money back.

If you failed to close a sale in the last 24 hours… watch this video Right Now: 👇

10x to 50x Your Revenue in the next 12 months.

100% Money Back Guarantee.

This cohort will pay for itself, or you will get your money back.

Who is this cohort for?

  • You are a SaaS company, digital marketing, or web development agency trying to kickstart or bring your sales to the next level.
  • Your organization is generating less than $5mil in Annual Revenue, and you want to 10X your growth.
    For organizations with $5M+ in Revenue, Click Here.
  • You have lots of ideas about where to look for prospects, but you are struggling to find the right ones.
  • You’re willing to put in the work, but you also don’t have unlimited time to experiment.
  • You reach out to thousands of prospects, but don’t get to build meaningful relationships with any of them.
  • You want to perfect your sales process, but you don’t know where to begin.
  • You want to crush your sales goals, but the weight of not being able to sell is crushing you instead.
  • You want to quit and give up at times, but you also have a family to support.
  • You have built a sales team, but they are struggling to hit their sales targets every month.
  • You want to build a sales team, but have no idea where to start or how to train them.
  • You have a good product and competitive pricing, but are struggling to close deals while your competitor eats your lunch daily.
  • Maybe you’re already making a few sales here and there… but it’s not working out as anticipated.

If you identify with any of the above, keep reading 👇

What You’ll Get

When you enroll you get access to 3 things, all-inclusive in the one-time sign-up fee:

The Community

You will join an active community of Modern Closers. 
These are High-quality individuals that discuss ideas, get feedback, share wins, and help each other become better closers every day.
We will be your support network as you venture into the unpredictable world of sales.
You will get lifetime access to our private Discord server, and there are no recurring fees.

The Modern Closer Sales Cohort August 2022

Some of the core principles of modern sales you’ll be learning are:

  • How to Prospect with Purpose.
  • The Psychology behind Decision Making and how to harness its power.
  • How to Negotiate like your life depends on it, and win.
  • How to build long-lasting Partnerships.
  • The Template to build ICPs in any industry.

Every month, you have the option to join the main cohort course: Unlimited Sales: A Cohort for Modern Closers. This cohort is a presentation of a few important ideas that will help you become a closer in your industry.  Anyone can be a salesperson, annoy people to death to make a transaction happen, and then move on… 

However, only a select few become closers, an archetype of a professional who is the source of unlimited value for their organizations.You will learn how to become a true closer, how to build a pipeline of profitable business, and more importantly, how to keep it flowing month to month, week to week, day to day.



4 x live Zoom sessions over the course of 4 weeks.

Session Length:

1.5 – 2 Hours + optional after hours and Q/A Sessions.


udit goenka

Udit Goenka
Founder & CEO
PitchGround & Firstsales.io

oscar hernandez

Oscar Hernandez
Founder & COO
PitchGround & Firstsales.io

Cohorts Available:

Sales Cohort 01: September 6th - September 27th, 2022

(Every Tuesday)

9 AM Pacific Time

Sales Cohort 02:

October 4th - October 26th, 2022

(Every Tuesday)

9 AM Pacific Time

Sales Cohort 03:

(Every Tuesday)



The Science of Persuasion:

How to ethically and successfully influence others to do what we ask.

Cognitive Biases:

Identifying mental constructs that limit us from reaching our full potential.


How to tell stories that are impactful and truthful.

Speaking and Voice Tone:

Control your voice, your pace, and the words you use for maximum results be it in person or over video calls.

Research and Development:

How to do proper research on competitors, and on your own industry to discover new information that will help you get an edge.

Cold Outreaching via Email and Social Media:

Master the art of cold outreaching, from identifying qualified leads to gathering intel on big potential deals.

Finding Your Best Self:

How to position yourself as a thought leader in your industry and organization, then leverage it for closing more deals.

Building Healthy Habits:

What are some of the habits of the most successful closers today? What are they doing that is helping them stay fit mentally and wake up as the apex predators of the sales world?

How to Build A Killer Sales Team:

Learn how to identify talented salespeople, harness their potential, and work together to build a strong sales team for your organization.

What You ALSO get

The Software: FirstSales

Every person enrolled in this cohort will receive one account at FirstSales.io with 10 users for 1 year, valued at $3,600absolutely free

FirstSales.io is the Cold Email Outreaching Tool of choice for modern sales professionals and the ideal companion to all who wish to start filling up their pipelines with hot leads.


Guest Lectures

You’ll also have access to guest lectures put on specifically for Modern Closers (Periodically throughout the year). You will have access to attend bonus lectures for life and continue to learn from some of the best closers on the internet today. We will also bring in some of the top closers and do a private webinar from time to time. This will be Cohort only content and will not be shared publicly.

Meet The Hosts

Oscar Hernandez and Udit Goenka have been building bootstrapped businesses together since 2010.

Oscar started in eCommerce and Udit started in Freelancing, both of which required different approaches to selling.
Throughout their years selling online from eCommerce, to web hosting, to services, to SaaS, there is one thing they always excelled at: Their ability to build relationships and close deals.

Today, Oscar and Udit are running PitchGround.com which is a $20m bootstrapped startup and FirstSales.io

PitchGround is a SaaS marketplace focused on helping early-stage startups with user acquisition and initial traction through value-driven marketing campaigns.

Think Groupon for SaaS
Where they’ve helped launch over 100 SaaS, and generated over $7.5 Million in the last 3 years alone.

FirstSales is a Cold Email Outreaching platform. 
If you’re looking to scale up your cold outreaching efforts and drive user acquisition via email, this is the tool for you.

oscar hernandez

Oscar Hernandez

udit goenka

Udit Goenka

If you or your sales team are failing to hit their targets every single month/quarter… this is the perfect opportunity for a fresh start!

Discover how modern sales teams are closing bigger and better deals every single day, and how you can do it too!

100% Money Back Guarantee.

This cohort will pay for itself, or you will get your money back.

Frequently Asked Questions:

$1,800 one-time sign-up investment.

Yes, you can join multiple cohorts, and you can get an additional 30% discount for attending future cohorts.

Yes, you can bring your team along. Each seat for your team member will be $1,800. There is a 10% discount if you purchase more than 10 seats together. Please send us an email at support@firstsales.io

Yes, we do, please reach out to us at support@firstsales.io

No, for privacy reasons, as we will be discussing specific sales issues from everyone in the cohort. Please respect other members’ privacy as we respect yours. However, you do have access to us via the private Discord if you need any help.

It’s simple: If you take the entire cohort and apply everything we teach you in the cohort for 3 months straight without fail, and you do not make $1,800 worth of revenue, we will refund you 100%. You’ll need to submit documentation of the specific processes to ensure you’ve followed through with the work in order to qualify for a refund.

Yes, 90 days from the time you end the cohort.

No, unless you’ve had a medical emergency or a specific situation (so reach out to us).
You can reserve a seat on a future cohort if you let us know 1 week before your original cohort starts. If the future cohort is more expensive, you will be liable for the difference in pricing.