---
title: "How to set a campaign's sending schedule in FirstSales | FirstSales"
description: "Set the fallback timezone and sending days for a campaign, and let smart scheduling pick optimal send times."
canonical: "https://firstsales.io/tutorial/campaign-sending-schedule/"
---

[Home](/)/[Tutorials](/tutorial/)/How to set a campaign's sending schedule in FirstSales

Campaigns

# How to set a campaign's sending schedule in FirstSales

Set the fallback timezone and sending days for a campaign, and let smart scheduling pick optimal send times.

6 min read·Beginner·6 steps

1. 1  
## Open the Email Scheduler → Schedule tab  
In the campaign builder, click the **Email Scheduler** step and stay on the **Schedule** tab (the other tabs are Senders and Recipients). This is where sending time and days are set.
2. 2  
## Understand smart scheduling  
Read the callout at the top: “Smart scheduling automatically determines optimal send times based on recipient timezone, engagement history and available sender slots.” You set the guardrails on this tab — timezone and days — not the exact minute a message goes out.
3. 3  
## Set the Campaign Timezone  
Search and pick a **Campaign Timezone** from the picker. It's the fallback timezone used only when a contact's own timezone is unknown, so emails still land during business hours in that zone.
4. 4  
## Choose sending days  
Under **Sending days**, toggle days on or off — it defaults to **Monday through Friday**. This applies across every email step in the campaign, including follow-ups.  
![Choose sending days](/tutorials/schedule-01-sending-days.webp)
5. 5  
## Leave timezone blank for auto-detect  
If you don't set a timezone, it falls back to auto-detect or UTC. Setting an explicit timezone is safer when you know your audience's region.
6. 6  
## Save  
The schedule governs all steps in the campaign. Combine it with per-mailbox sending limits to control overall volume alongside timing.

## Pro tips

Hard-won shortcuts that keep warm-up on track.

1

### Timezone is a fallback, not an override

A contact's own known timezone always wins. The Campaign Timezone only fills the gap when a contact's timezone is unknown.

2

### Weekdays-only is the safe default

Weekend sends can dent reply and spam metrics for B2B outreach — the Mon–Fri default exists for a reason.

3

### There's no manual send-throttle here

Pacing within business hours is automatic via smart scheduling. Control overall volume through per-mailbox daily limits instead.

4

### Set the timezone to your buyers, not your office

Business hours are computed in whichever timezone you pick — choose the one your prospects actually work in.

## Frequently asked questions

Does the campaign timezone override each contact's timezone?

No — it's a fallback. A contact's own timezone is used when known; the Campaign Timezone only applies when it isn't.

What are the default sending days?

Monday through Friday.

Can I set an exact send time?

No. Smart scheduling picks send times automatically based on recipient timezone, engagement history, and available sender slots.

Why don't I see a daily send-limit field here?

Sending pace is automatic on this tab. Volume limits are configured per mailbox, not per campaign schedule.

What happens if I leave the timezone empty?

It falls back to auto-detect, or UTC if that can't be determined.

Do sending days apply to follow-up steps too?

Yes — the Sending days setting applies across every email step in the campaign, not just the first.

Can I send on weekends?

Yes — toggle Saturday and/or Sunday on under Sending days if your audience is active on weekends.

## Ready to put this into practice?

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