---
title: "Customer Acquisition Cost Calculator - Free calculator | FirstSales"
description: "The Customer Acquisition Cost Calculator measures total cost to acquire a new customer including marketing, sales, and related expenses. Critical for"
canonical: "https://firstsales.io/tools/customer-acquisition-cost-calculator/"
---

100% Free • No SignupSales Calculatorscalculator

# Customer Acquisition Cost Calculator

Calculate your CAC by dividing total sales and marketing spend by new customers acquired. Works instantly without signup.

Instant Results

No Signup

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Customer Acquisition Cost Calculator

Calculate Customer Acquisition Cost (CAC)

Calculation Mode

Monthly Marketing Spend ($)

$

New Customers Acquired (per month)

Average Order Value ($)

$

Purchases Per Year

Customer Lifetime (Months)

[Stop doing this by hand. FirstSales runs your sales calculators on autopilot, 24/7.Start your $1 trial](https://app.firstsales.io)

## Key Features

Total cost calculation

Channel breakdown

Blended CAC

Trend analysis

Payback period

## Use Cases

1

Unit economics

2

Channel evaluation

3

Budget planning

4

Profitability analysis

Tool Info

Typecalculator

Free

Yes

Signup

Not Required

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## About Customer Acquisition Cost Calculator

The Customer Acquisition Cost Calculator measures total cost to acquire a new customer including marketing, sales, and related expenses. Critical for unit economics analysis.

## Automate Your Sales Calculators

This free tool is great for quick checks. FirstSales automates your entire sales calculators workflow with AI-powered personalization and 87% inbox placement.

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## FAQs

Your questions answered

Can't find what you're looking for? Contact our [customer support team](mailto:support@firstsales.io)

### General

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### Deliverability

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Can't find what you're looking for? Contact our [customer support team](mailto:support@firstsales.io)