---
title: "TOFU (Top of Funnel) | Sales Glossary"
description: "Awareness stage where prospects recognize problem. Learn key concepts, industry benchmarks, and best practices."
canonical: "https://firstsales.io/sales/glossary/tofu/"
---

[Home](/)/[Glossary](/sales/glossary/)/TOFU (Top of Funnel)

T, Sales Glossary

# TOFU (Top of Funnel)

Awareness stage where prospects recognize problem.

[Back to glossary](/sales/glossary/)

## Related Terms

[TTarget AccountHigh-value account fitting ICP criteria. Focus of ABM efforts.View term](/sales/glossary/target-account/)[TTarget MarketSpecific audience segment most likely to buy.View term](/sales/glossary/target-market/)[TTechnical BuyerPerson evaluating product's technical fit and integration.View term](/sales/glossary/technical-buyer/)[TTerritory ManagementStrategic coverage of assigned accounts or geography.View term](/sales/glossary/territory-management/)

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