---
title: "Three-Touch Sequence | Sales Glossary"
description: "Cold email campaign with initial email plus two follow-ups. Learn key concepts, industry benchmarks, and best practices."
canonical: "https://firstsales.io/sales/glossary/three-touch-sequence/"
---

[Home](/)/[Glossary](/sales/glossary/)/Three-Touch Sequence

T, Sales Glossary

# Three-Touch Sequence

Cold email campaign with initial email plus two follow-ups.

[Back to glossary](/sales/glossary/)

## Related Terms

[TTarget AccountHigh-value account fitting ICP criteria. Focus of ABM efforts.View term](/sales/glossary/target-account/)[TTarget MarketSpecific audience segment most likely to buy.View term](/sales/glossary/target-market/)[TTechnical BuyerPerson evaluating product's technical fit and integration.View term](/sales/glossary/technical-buyer/)[TTerritory ManagementStrategic coverage of assigned accounts or geography.View term](/sales/glossary/territory-management/)

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