---
title: "Sender Reputation | Sales Glossary"
description: "How email providers view your sending behavior. Critical for deliverability. Learn key concepts, industry benchmarks, and best practices."
canonical: "https://firstsales.io/sales/glossary/sender-reputation/"
---

[Home](/)/[Glossary](/sales/glossary/)/Sender Reputation

S, Sales Glossary

# Sender Reputation

How email providers view your sending behavior. Critical for deliverability.

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## Related Terms

[SSAL (Sales Accepted Lead)Lead accepted by sales for qualification. Bridge between MQL and SQL.View term](/sales/glossary/sal/)[SSales CadenceStructured sequence of touchpoints over time.View term](/sales/glossary/sales-cadence/)[SSales ChampionInternal advocate promoting your solution. Key to enterprise deals.View term](/sales/glossary/sales-champion/)[SSales CycleTime from first contact to closed deal. Varies by deal size.View term](/sales/glossary/sales-cycle/)

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