---
title: "Segmentation | Sales Glossary"
description: "Dividing audience into groups based on shared characteristics. Learn key concepts, industry benchmarks, and best practices."
canonical: "https://firstsales.io/sales/glossary/segmentation/"
---

[Home](/)/[Glossary](/sales/glossary/)/Segmentation

S, Sales Glossary

# Segmentation

Dividing audience into groups based on shared characteristics.

[Back to glossary](/sales/glossary/)

## Related Terms

[SSAL (Sales Accepted Lead)Lead accepted by sales for qualification. Bridge between MQL and SQL.View term](/sales/glossary/sal/)[SSales CadenceStructured sequence of touchpoints over time.View term](/sales/glossary/sales-cadence/)[SSales ChampionInternal advocate promoting your solution. Key to enterprise deals.View term](/sales/glossary/sales-champion/)[SSales CycleTime from first contact to closed deal. Varies by deal size.View term](/sales/glossary/sales-cycle/)

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