---
title: "Role-Based Personalization | Sales Glossary"
description: "Customizing message based on prospect's job function. Learn key concepts, industry benchmarks, and best practices."
canonical: "https://firstsales.io/sales/glossary/role-based-personalization/"
---

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R, Sales Glossary

# Role-Based Personalization

Customizing message based on prospect's job function.

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## Related Terms

[RRamp TimeTime required for new rep to reach full productivity. Usually 3-6 months.View term](/sales/glossary/ramp-time/)[RReciprocal LinkTwo websites linking to each other. Low SEO value.View term](/sales/glossary/reciprocal-link/)[RReferralProspect introduced by existing customer or connection.View term](/sales/glossary/referral/)[RReply RatePercentage of emails receiving any response. 3.43% average, 8-10% excellent.View term](/sales/glossary/reply-rate/)

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