---
title: "Personalization Token | Sales Glossary"
description: "Variable placeholder replaced with prospect data. {{firstName}}, {{company}}. Learn key concepts, industry benchmarks, and best practices."
canonical: "https://firstsales.io/sales/glossary/personalization-token/"
---

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P, Sales Glossary

# Personalization Token

Variable placeholder replaced with prospect data. {{firstName}}, {{company}}.

[Back to glossary](/sales/glossary/)

## Related Terms

[PPain PointSpecific problem prospect is experiencing. Solution addresses this.View term](/sales/glossary/pain-point/)[PPaid LinkBacklink purchased for SEO. Against Google guidelines.View term](/sales/glossary/paid-link/)[PPenetration RatePercentage of target market using your product.View term](/sales/glossary/penetration-rate/)[PPerformance Improvement Plan (PIP)Formal plan to help underperforming rep meet quota. Often precedes termination.View term](/sales/glossary/pip/)

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