--- title: "Cold Email Pricing: Plans from $29/mo | FirstSales.io" description: "Plans from $29/mo. Unlimited mailboxes, free list cleaning, warm-up included. Save up to $2,508/year vs competitors." canonical: "https://firstsales.io/pricing/" --- Pricing # One AI SDR. Runs 24/7\. From $29/mo. Every plan includes the full loop: finds your leads by scraping the web, writes and personalizes every email, sends, follows up automatically, and books the meeting to your calendar. Plus the deliverability engine (21-day warm-up, free list cleaning, live monitoring) that gets 87% into the primary inbox. * Starter at $29/mo replaces a $97 tool plus manual prospecting * Free list cleaning on every plan. Competitors charge +$47/mo extra * 87% inbox placement vs. 60-70% industry average * $1 for 3 days, cancel anytime, live in 8 minutes [Start your $1 trial](https://app.firstsales.io/)[See all plans](#plans) $1 for 3 days · Cancel anytime · Live in 8 minutes Trusted by founders & SDRs Starts at $29/mo Inbox Rate 87% Setup 8 min Competitors $97+/month FirstSales $29/month Lower monthly cost Most Popular $29 Starter $79 Growth $149 Pro Unlimited email accounts Free list cleaning included 87% inbox placement No hidden fees Cancel anytime 3-day trial for $1 Inbox Rate 87% Bounce Rate <2% Setup 8 min STARTER Everything you need to start $29/mo Billed monthly 4,000 credits per month * 4,000 credits/month * Unlimited mailboxes * Unlimited team members * Unlimited email warmup * Email support (48h) vs. Instantly ($97/mo) Save $816/year [Get started](https://app.firstsales.io/) $1 for 3 days, then monthly Most Popular GROWTH Scale your outreach $79/mo Billed monthly 12,000 credits per month * 12,000 credits/month * Everything in Starter * A/B testing * Priority support (24h) vs. Instantly ($97/mo) Save $216/year [Get started](https://app.firstsales.io/) $1 for 3 days, then monthly PRO For serious senders $149/mo Billed monthly 30,000 credits per month * 30,000 credits/month * Everything in Growth * Webhooks * Chat + email support (12h) vs. Instantly ($358/mo) Save $2,508/year [Get started](https://app.firstsales.io/) $1 for 3 days, then monthly BUSINESS High-volume infrastructure $499/mo Billed monthly 175,000 credits per month * 175,000 credits/month * Everything in Pro * Dedicated account manager * Phone support (4h) [Get started](https://app.firstsales.io/) $1 for 3 days, then monthly ENTERPRISE Custom pricing for custom volume * Custom credit volume * Invoiced billing * SSO / SAML * Custom MSA * Dedicated CSM [Talk to sales](mailto:support@firstsales.io) Cost of an SDR ## A human SDR costs a fortune. Your AI SDR costs less than lunch. Pick where you'd hire a sales rep and see what one costs per year — then compare it to a FirstSales AI SDR that never sleeps, never ramps, and never quits. Where would you hire? 🇺🇸Human SDR$78,000 salary + commission, per year AIFirstSales AI SDR$348 all-in, per year · from $29/mo You save99% less224× cheaper≈ $77,652 every year Working hours 8 hrs / day24 / 7 / 365 Time to first email \~3 monthsMinutes Retention \~14 mo, then quitsNever churns Salary figures are market averages for total annual compensation (base + commission), sourced from RepVue, Glassdoor and Payscale (2025–26). AI SDR cost shown is the Starter plan billed monthly. Why FirstSales ## Better results for less than competitors charge Instantly, Lemlist, Smartlead, and Woodpecker charge $94-358/mo and skip the deliverability engine. FirstSales starts at $29/mo and includes warm-up, list cleaning, and monitoring on every plan. 87% ### Inbox placement Smart 21-day warm-up delivers 87% inbox placement vs. 60-70% typical for every competitor listed here. $816 ### Saved per year on Starter $29/mo vs. $97/mo competitor average. That is $816 back in your pocket every year, minimum. Free ### List cleaning, every plan Competitors charge +$47/mo as an add-on. We include list cleaning on every plan because a bounced email costs you a domain. 8 min ### Live setup Connect your email, we handle SPF, DKIM, DMARC, warm-up starts automatically. First campaign live the same day. Compare plans ## Everything included on every plan Unlimited mailboxes. Unlimited team members. Warm-up, list cleaning, monitoring, and campaign sequences on Starter through Business. Volume goes up, price stays fair. | Feature | STARTER | GROWTH | PRO | BUSINESS | | --------------------------------- | ----------- | -------------- | ------------------ | ---------- | | Credits per month | 4,000 | 12,000 | 30,000 | 175,000 | | Mailboxes | Unlimited | Unlimited | Unlimited | Unlimited | | Team members | Unlimited | Unlimited | Unlimited | Unlimited | | Email warmup | Yes | Yes | Yes | Yes | | Campaign sequences | Yes | Yes | Yes | Yes | | Real-time monitoring | Yes | Yes | Yes | Yes | | Deliverability analytics | Yes | Yes | Yes | Yes | | A/B testing | No | Yes | Yes | Yes | | Webhooks | No | No | Yes | Yes | | Dedicated account manager | No | No | No | Yes | | Support | Email (48h) | Priority (24h) | Chat + email (12h) | Phone (4h) | | Credit top-ups ($1 = 100 credits) | Yes | Yes | Yes | Yes | Credit costs ## What each action costs Credits are the fuel for every action your AI SDR takes. Here is exactly what each one costs — the same rates you see inside the app. EmailCost Manual email1 credit AI email (standard)2 credits AI email (premium)8 credits AI signature polish1 credit LeadsCost Lead find15 credits Lead deep enrich35 credits ResearchCost AI research (standard)30 credits AI research (premium)60 credits LearningCost Sample generation\~6–38 credits / batch OtherCost Contact cleaning0.2 credits / contact 1 credit = $0.01\. Learning runs are metered — billed on the actual AI provider cost at a 10× margin, so you only pay for what the engine generates. ## Your AI SDR is ready. Start the loop today. Join founders and SDRs hitting 87% inbox placement. Plans from $29/mo. Competitors charge $94-358/mo, plus another $47/mo for the list cleaning we include for free. [Start your $1 trial](https://app.firstsales.io/)[View all plans](#plans) $1 for 3 daysLive in 8 minutesCancel anytimeFree list cleaning ## FAQs Your questions answered Can't find what you're looking for? Contact our [customer support team](mailto:support@firstsales.io) ### General ### ### ### ### Deliverability ### ### ### Can't find what you're looking for? Contact our [customer support team](mailto:support@firstsales.io)