--- title: "FirstSales vs Lusha - Compare Sales Tools" description: "Compare FirstSales and Lusha - cold email vs contact enrichment. Features and pricing breakdown." canonical: "https://firstsales.io/compare/firstsales-vs-lusha/" --- Updated for 2026 # FirstSales.io vs Lusha Lusha sends cold email. FirstSales.io runs the full SDR loop: scrapes the web for your leads, writes and personalizes every email, follows up automatically, and books the meeting to your calendar. At 87% inbox placement from $29/month. [Start your $1 trial](https://app.firstsales.io)[See full comparison](#feature-comparison) $1 for 3 days · Cancel anytime · Live in 8 minutes 87% Inbox placement $29/month Starting price Free List cleaning [Home](/)/[Comparisons](/compare/)/FirstSales.io vs Lusha 87% Inbox rate $29/month Starting price 4.9 User rating Free List cleaning ### Quick verdict **FirstSales.io** delivers **87% inbox placement** at **$29/month** and runs the full SDR loop from lead discovery to booked meeting. **Lusha** is a solid sender for contact enrichment but stops at delivery. Save $816/year vs Lusha 87% vs 60-70% inbox placement Full SDR loop, not just sending Side-by-side comparison ## FirstSales.io vs Lusha: features Every feature that matters for a cold email AI SDR. Feature FirstSales.io Lusha Core features Email warm-up Automated warm-up for better deliverability 21-day included Varies Unlimited sending accounts Connect multiple email accounts AI personalization AI-powered email personalization Email sequences Automated follow-up sequences Lead discovery (web scraping) Finds your leads automatically, no list to upload Calendar booking Books meetings directly to your calendar Deliverability Inbox placement rate Average inbox placement 87% 60-70% List cleaning Verify emails before sending Free included $47/mo extra Spam testing Check spam score before sending Premium only Bounce protection Auto-remove bouncing emails Support and onboarding Live chat support Real-time help Email support Support via email Onboarding call Free setup assistance Migration support Help switching from other tools Included Not available FirstSales.io includes the full SDR loop at one price. Lusha charges extra for features FirstSales includes free. Pricing breakdown ## FirstSales.io vs Lusha: pricing What you get at each price point. BEST VALUE Starting at ### $29/month per month 87% inbox placement Free list cleaning included Unlimited sending accounts AI writes and personalizes emails Finds leads by scraping the web Books meetings to your calendar Live chat support included [Start your $1 trial](https://app.firstsales.io) Starting at ### $39/month per month 60-70% inbox placement List cleaning: $47/mo extra Unlimited sending accounts AI personalization No lead discovery No calendar booking Email support only [Visit Lusha](https://lusha.com) Save $816/year by choosing FirstSales.io over Lusha Detailed analysis ## FirstSales.io vs Lusha: full breakdown ### About FirstSales.io FirstSales.io is an AI SDR for cold email that works 24/7\. It scrapes the web to find your leads, writes and personalizes every email, sends it, follows up automatically, and books the meeting to your calendar. Starting at **$29/month**, it delivers **87% inbox placement** with free list cleaning and a 21-day warm-up included. Key features: 4,000 credits/monthAI Warm-upFree List CleaningUnlimited MailboxesAI Personalization Best for startups & small businesses ### About Lusha Lusha is b2b contact data platform. It covers Contact Finder, Enrichment, Chrome Extension. Starting at **$39/month**. Strong for teams that already have a clean lead list and want sending automation. Does not include lead discovery, calendar booking, or free list cleaning. Key features: Contact FinderEnrichmentChrome ExtensionAPIIntegrations Best for contact enrichment ### Key differences at a glance Pricing FirstSales.io: $29/month Lusha: $39/month Deliverability FirstSales.io: 87% inbox Lusha: 60-70% Lead discovery FirstSales.io: scrapes the web Lusha: upload required Meeting booking FirstSales.io: calendar connected Lusha: not included WINNER FirstSales.io wins on pricing, deliverability, lead discovery, and meeting booking Choose FirstSales.io if you want a 24/7 AI SDR that runs the full loop, not just a sender. Why switch ## Three reasons FirstSales.io beats Lusha ### The full SDR loop FirstSales.io finds your leads, writes every email, follows up automatically, and books the meeting. Lusha handles the sending step only. ### 87% inbox vs 60-70% 21-day warm-up plus free list cleaning are why. Lusha skips list cleaning or charges $47/mo extra for it. ### $29/mo, everything included Lusha runs $94-358/mo and still charges for add-ons. FirstSales.io includes every feature at one price. ## Ready to switch from Lusha? Get the full SDR loop, 87% inbox placement, and free list cleaning at $29/month/mo. Setup in 8 minutes. [Start for $1](https://app.firstsales.io) 3-day trial · Setup in 8 minutes · Cancel anytime Compare more ## Related comparisons More FirstSales comparisons in the same category. 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Contact our [customer support team](mailto:support@firstsales.io)