--- title: "Describe, teach, practice: guided campaig..." description: "Campaign setup now runs as three guided steps, describe your offer, teach the AI your voice, and practice with sample drafts, with a Learning tab on every ca..." canonical: "https://firstsales.io/changelog/describe-teach-practice-guided-campaign-instructions/" --- 1. [Home](/) 2. [Changelog](/changelog/) 3. Describe, teach, practice: guided campaign instructions [All updates](/changelog/) NewAugust 6, 20266 min read # Describe, teach, practice: guided campaign instructions Campaign setup now runs as three guided steps, describe your offer, teach the AI your voice, and practice with sample drafts, with a Learning tab on every campaign. New Describe, teach, practice: guided campaign instructions AI Instructions tab with Describe, Teach, Practice steps Campaign setup now runs as three named steps instead of one long form. You describe what you're selling, teach the AI how to talk about it, and practice by reviewing sample drafts before your campaign goes live. Every campaign also gets a Learning tab where you can see what the AI has picked up so far. ## What changed Campaign setup used to be one long form: paste in your offer, guess at tone, hit save, and hope the drafts came out right. It now runs as three steps, Describe, Teach, and Practice, each with its own screen and its own purpose. In Describe, you tell FirstSales what you're selling and who you're selling it to, in your own words, the way you'd explain your business to someone who had never heard of it. In Teach, you give the AI examples of how you want it to write: things to say, things to avoid, and how you want your voice to come through in a cold email. That can mean specific phrases you like, phrases you never want used, or the general register you want, formal or casual, short or detailed. In Practice, you see sample drafts built from what you just described and taught, before a single email goes to a real prospect. If the tone is off, or a detail is missing, or the AI misread something you said in Teach, you find that out in Practice instead of after your campaign has already started sending. Every campaign also gets a Learning tab. It shows you what the AI currently understands about your offer and your voice, drawn from what you entered in Describe and Teach, plus anything it has picked up since the campaign started running. If a draft doesn't sound right later in the campaign's life, the Learning tab is the first place to check: you can see exactly what instruction produced that behavior and correct it there instead of guessing where the problem came from. ## How to use it Start a new campaign as you normally would. Instead of one setup screen, you now move through Describe, Teach, and Practice in order, with a progress indicator showing where you are in the sequence. In Describe, fill in your offer and target audience the way you'd explain it to a new hire on your team: what you sell, who buys it, and why they'd care enough to read an email about it. Be specific here. Vague answers in this step tend to produce vague drafts later, since this is the foundation the rest of the setup builds on. In Teach, add specific instructions and examples. If you have language you already use in sales calls or existing emails that works, paste it in as an example. If there are words or claims you never want in an outbound email, list them explicitly rather than assuming the AI will avoid them on its own. The more concrete you are here, the less correcting you'll need to do later. In Practice, review the sample drafts the AI generates from your Describe and Teach input. Read them the way a prospect would: does the opening line make sense, does the offer come through clearly, does the tone match how you'd actually talk to this audience. If something is off, go back to the relevant step and adjust it there rather than trying to patch the problem after the campaign launches. A fix made in Describe or Teach carries forward to every future draft; a one-off edit to a single sample draft does not. Once the campaign is running, open the Learning tab from the campaign view at any time. It lays out the instructions currently in effect for that campaign, so you can add, remove, or rewrite guidance without digging back through your original setup answers. ## Why it matters The old single-form setup put the burden on you to think of everything up front and to guess whether your instructions would actually produce good drafts, with no way to check until real emails were already going out. Splitting setup into Describe, Teach, and Practice breaks that into steps you can check as you go, so a vague answer in one step doesn't quietly break every draft that follows it. You catch the tone problem, the missing detail, or the misunderstood instruction in Practice, where fixing it costs you nothing, instead of three weeks into a campaign where fixing it means damage control with prospects who already got a bad email. The Learning tab matters for the same reason, extended past setup and into the life of the campaign. Once a campaign is live, you want a fast way to see why the AI is writing the way it is and to fix it without starting the whole campaign over. Instead of resetting instructions from scratch or guessing which setting caused a change in tone, you can look at exactly what the campaign currently knows and adjust the specific piece that's off. This structure also changes what a first campaign looks like for a new user. Instead of facing one open text box and wondering how much detail is enough, you move through a sequence that tells you, at each point, what kind of information belongs there. Describe asks for the facts about your business. Teach asks for the rules you want followed. Practice asks you to judge the output against what you actually wanted. That separation makes it much easier to tell, when a draft is wrong, which step needs the fix, rather than treating the whole setup as one undifferentiated pile of instructions. ## Getting more from Describe and Teach If you're setting up a campaign for a product or audience you've sold to before, reuse language you already know works. Copy in the pitch you'd give on a call, the objections you already know how to answer, and the words your best customers use to describe why they bought. Describe and Teach are both better with real language you've already tested than with a fresh attempt at summarizing your business from scratch. Don't treat Practice as a formality to click through. Reading the sample drafts closely at this stage is the entire point of having the step at all. If two or three of the samples share the same problem, a phrase that doesn't sound like you, a detail that's slightly off, an offer that reads more generic than what you actually provide, that's a strong signal the issue lives in Describe or Teach, not in the specific draft you happened to read. Fix it there, generate new samples, and check again before you consider the campaign ready. ## Availability This applies to campaign setup and to the campaign view for anyone creating or reviewing a campaign. [ PreviousCampaign builder stays in the workspace you picked](/changelog/campaign-builder-stays-in-workspace/)[Next Guided setup right after you pay](/changelog/guided-setup-after-you-pay/)