--- title: "About FirstSales.io - Email Deliverability Experts" description: "We built FirstSales to solve cold email deliverability. Smart warm-up & monitoring help teams land in primary inboxes." canonical: "https://firstsales.io/about/" --- Why we built this # Built for the rep tired of sending into the void. We spent years doing cold email the hard way: expensive tools, burned domains, 60% inbox placement on a good day. We built FirstSales to run the whole SDR loop for you and land 87% in the primary inbox, not spam. * Deliverability is not a feature. It is the product. * Bootstrapped and profitable. We answer to customers, not investors. * The full loop: finds leads, writes, sends, follows up, books the meeting. [Try it for $1](https://app.firstsales.io)[See pricing](/pricing/) $1 for 3 days · Cancel anytime · Live in 8 minutes 8 min Setup time 87% Inbox placement rate $29 Plans from per month 21 days Warm-up to inbox-ready Trusted by founders and SDRs Mission Fix Cold Email Value Customer First Setup 8 min Since 2024 Helping sales teams succeed Global Reach 2024 Founded <2% Bounce 2.5x Meetings Inbox Placement87% Bootstrap Profitable Customer First Savings $828/yr Warm-up 21 days Inbox Rate 87% Our Story ## From burned domains to 87% inbox placement. We did not build FirstSales in a vacuum. We built it after testing every cold email platform on the market and finding them all wanting on the one thing that matters: actually reaching the inbox. Q2 2023 ### The Frustration Sending thousands of emails that never reached inboxes. Paying $97/mo for 60% placement. Watching domains get blacklisted overnight. We knew there had to be a better way. Q3 2023 ### The Experiment We tested everything: Instantly, Lemlist, Smartlead, Woodpecker. We spent months learning what works, what does not, and what is pure marketing hype. Q4 2023 ### The Build Assembled a team of engineers who understood deliverability. Built FirstSales from scratch with one goal: make the full SDR loop work, starting with 87% inbox placement. Q1 2024 ### The Launch Launched with 87% inbox placement. Word started spreading through the sales community. Q2 2024 ### The Growth Became profitable without a dollar of VC funding. Our customers fund our growth. We answer to them, not investors. Q3 2024 ### The Scale Founders and SDRs running the loop. Launched AI personalization, meeting booking, and web scraping for automatic list building. Now 2025 ### The Future More automation, tighter deliverability, and the most complete AI SDR loop at $29/mo. One thing will not change: 87% inbox placement. By the Numbers ## Numbers that tell the real story. We do not market vanity metrics. Every number here is something you can verify in your own account. 8 min Live Setup From signup to your first send 87% Inbox Placement Industry average is 60-70% $29/mo Plans From Competitors charge $94-358/mo 21 days To Full Warm-Up Automated and smart Under 2% Bounce Rate With automatic list cleaning 120+ Countries Global customer base Leadership ## Built by people who actually do cold email. No corporate suits. Just sales professionals who lived through the pain and decided to fix it. UG ### Udit Goenka Founder and CEO 12+ years in sales and marketing. Built 3 companies from $0 to $1M+ ARR. Spent years doing cold email the hard way before building the tool he wished existed. #### Deliverability first Every product decision runs through one question: does this help more emails land in the primary inbox? #### Bootstrapped by choice No VC funding. Profitable since year one. We answer to customers, not a board. #### The full loop, not half We find the leads, write the email, send it, follow up, and book the meeting. Not just one step. #### Fair pricing, always List cleaning is free. Warm-up is included. $29/mo replaces a $97 tool plus manual prospecting. Customer Stories ## What founders and SDRs say. Real reviews. No cherry-picked screenshots. Read them on Trustpilot. Trustpilot “As a small business owner, I have been using FirstSales.io for several months now, and I can confidently say it has revolutionized how I approach lead generation and customer acquisition.” P Pawel Stelmach Business Owner, Small Business Trustpilot “It can automate email follow-ups for warm leads. The AB testing feature is pretty amazing, better than lots of other tools. I look forward to more tutorials and community events to teach up the cold email tips.” A Alice Customer, Marketing Trustpilot “The FirstSales support is top notch. They answered my questions and got me set up in no time. Very smooth process and I was blown away how fast the support responded and it is a Sunday here!” M Michael Lamothe Customer, SaaS Recognition ## The market has noticed. Independent platforms and real users agree: FirstSales delivers. G2 Verified reviews Rated by real users on the G2 marketplace. Capterra Listed and reviewed Independent customer reviews on Capterra. Trustpilot Customer-rated Real reviews from FirstSales customers. Our Journey ## From idea to an AI SDR founders rely on. Every milestone brought us closer to an AI SDR that books meetings. Q2 2023 ### The Problem After 12 years in sales, our founders realized cold email tools were broken. Expensive, complicated, and ineffective. Q2 2023 Q3 2023 ### The Research Tested every tool on the market. Analyzed what worked, what did not, and what was pure marketing hype. Q3 2023 Q4 2023 ### The Build Assembled a team of engineers who understood deliverability. Built FirstSales from scratch in 3 months. Q4 2023 Q1 2024 ### The Launch Launched with 87% inbox placement. Early users joined fast and word started spreading. Q1 2024 Q2 2024 ### The Growth Became profitable without external funding. Competitors started taking notice. Q2 2024 Q3 2024 ### The Scale Founders and SDRs. Launched AI personalization, meeting booking, and automatic lead scraping. Q3 2024 ## Put the full SDR loop to work today. Finds your leads, writes the email, sends, follows up, and books the meeting. 87% lands in the primary inbox, not spam. From $29/mo. [Start your $1 trial](https://app.firstsales.io)[See pricing](/pricing/) $1 for 3 daysLive in 8 minutesCancel anytime [Home](/) About ## FAQs Your questions answered Can't find what you're looking for? Contact our [customer support team](mailto:support@firstsales.io) ### General ### ### ### ### ### Deliverability ### ### ### ### Can't find what you're looking for? Contact our [customer support team](mailto:support@firstsales.io)